Experience: 1-3 Years (Freshers with strong digital skills may also apply) Qualifications: Graduate or Postgraduate in Marketing, Business Administration, Commerce, or related fields. Certification in Digital Marketing or Tender Management will be an added advantage. Key Skills Required: Experience with IndiaMART, GeM portal, and similar B2B platforms. Good knowledge of social media marketing tools and trends. Excellent communication skills verbal and written. Proficiency in WhatsApp Business, Excel, and basic Canva/graphic tools. Strong attention to detail and ability to meet deadlines. Experience in medical/healthcare industry preferred, but not mandatory. Key Responsibilities: 1. Lead Generation and Business Development Proactively source and respond to inquiries on platforms like IndiaMART, TradeIndia, ExportersIndia, JustDial, etc. Engage with prospects via WhatsApp Business, email campaigns, and follow-up messages. Generate B2B leads from healthcare portals, LinkedIn, and industry groups. 2. Social Media and Digital Marketing Create, post, and manage content across company s social media platforms (LinkedIn, Instagram, Facebook, Twitter). Coordinate with design and content teams to run product campaigns and promotional posts. Monitor social media engagement and analytics to improve visibility and reach. 3. Government Tender Participation Regularly search and apply for relevant tenders on GeM (Government e-Marketplace), E-procurement portals, and other government platforms. Track tender timelines, submit documents, and coordinate with internal teams to ensure compliance. Maintain a tracker of tenders submitted, status updates, and results. 4. Coordination and Reporting Maintain CRM or Excel tracker for all inquiries and lead status. Provide regular reports to management on lead generation, tender submissions, and digital campaign performance. Coordinate with sales and technical teams for client queries, quotations, and demonstrations.