Associate, Media & Public Relations, Sports

The role:

You will be responsible for managing a wide gamut of Media and PR related matters of the Roundglass Sports. The role requires the incumbent to collaborate and liaise proactively with internal stakeholders and external stakeholders like local or national media, sports regulatory bodies like AIFF, AFC etc., and other agencies. The purpose of the role is to positively promote the image of the Club, through a host of communication / media related tools.

This role is an exciting opportunity for a dynamic professional to accelerate the growth and development of a fast-paced, multi-faceted, niche sports organization, and become an integral part of our journey of wholistic wellbeing to develop self, society, community and nation!

• Develop and implement a comprehensive PR strategy to enhance the visibility and reputation of Roundglass Sports and Punjab FC across all media platforms.
• Devise and deliver media and public relations plans to support the strategic and operational objectives of PFC and other RG Sports units in alignment with corporate guidelines of Roundglass.
• Oversee, draft, distribute and follow-up press releases and briefings to the media.
• Assess and identify potential promotional PR opportunities for the Company (Club).
• Act as spokesperson for the Club and assist in Company (Club) Press relations, including assistance in the management of media obligations for players, staff and other key stakeholders

• Assist with drafting Company (Club) statements and communications with approval from the management and being on call during required times to deal with fast-developing situations in the media spotlight Ensure the Company (Club) is promoted to the public and news and opportunities pertaining to the Club are being distributed to relevant stakeholders through appropriate channels.
• Manage pre-match and post-match media activities, including organizing press conferences, facilitating player and coach interactions and ensuring smooth execution of media protocols.
• Coordinate and schedule interviews with players, coaches, and management, while providing them with relevant talking points to ensure consistent and effective messaging.
• Prepare and manage the media box on matchdays and travel with the team to ensure smooth execution of PR duties and media logistics.
• Liaise with leagues and federations to address PR related requests, ensure compliance with official protocols, and maintain strong institutional relationships
• Evaluate and track media coverage of the Club to ensure its alignment with the Companys vision, mission and objectives
• Support marketing and commercial initiatives by crafting PR driven storytelling and media content that aligns with brand campaigns and objectives.

• Relevant education in Journalism / Mass Communication / Marketing Communication or a related field
• Must have at least 5 years of relevant journalistic and reporting experience in the sports domain; work experience related to Football sport ecosystem required
• Proficient in managing budgets and driving sports Media and PR interventions
• Excellent written and spoken English
• Good interpersonal skills
• Ability to cope well under pressure and be able to meet deadlines
• Creative, persuasive, resilient and able to handle criticism
• Integrity and professional credibility to process and manage sensitive information