Assistant Manager Digital Marketing

Job Description

Position overview: The Marketing Asst. Manager is responsible for developing and executing marketing strategies to drive brand awareness, generate leads, and achieve business objectives. This role involves managing marketing campaigns, overseeing market research, and collaborating with cross-functional teams to ensure successful implementation of marketing initiatives. The Marketing Manager will play a key role in shaping the companys marketing strategy and positioning in the market. Responsibilities: Develop and implement comprehensive marketing strategies to achieve company goals and objectives. Conduct market research and analyze industry trends to inform strategy and identify opportunities. Collaborate with cross-functional teams to develop compelling content and creative assets for digital campaigns. Manage all digital marketing channels, including SEO, SEM, email marketing, social media, and display advertising campaigns. Analyze key performance metrics and track the effectiveness of digital marketing campaigns. Lead and mentor the marketing team, providing guidance and support to achieve departmental goals. Manage digital marketing budgets and allocate resources effectively to maximize ROI. Requirements: Minimum 5 years of experience in marketing domain, including at least 2 years as a managerial position, with a proven track record of driving successful campaigns. Master's degree in Marketing, Communications, or related field. Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and display advertising. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications will be a plus point. Leadership experience with the ability to motivate and inspire a team to achieve goals.