ASO Graphic Designer

Job Description

We are seeking a creative, detail-oriented, and performance-driven ASO Graphic Designer to produce impactful visuals for mobile app listings on the Google Play Store and Apple App Store. You’ll be responsible for designing app icons, screenshots, feature graphics, banners, and promotional videos that drive user engagement and improve conversion rates. This role involves close collaboration with the ASO and marketing teams to develop data-informed creatives and continuously optimize visual assets through A/B testing and market trends. Primary Objectives Build and manage a strong portfolio of ASO-focused visual assets (icons, screenshots, videos). Understand app store-specific design guidelines and user behavior. Apply mobile UI/UX principles and visual hierarchy for high conversion impact. Roles & Responsibilities Design app store creatives including icons, feature graphics, screenshots (portrait & landscape), and preview videos. Create motion graphics and promo videos using Adobe After Effects, following platform guidelines. Conduct A/B testing of visuals using tools like Google Play Experiments, Storemaven, SplitMetrics, etc. Develop creatives using data-backed hypotheses aligned with user behavior, trends, and ASO strategy. Ensure brand consistency, visual hierarchy, and localization-readiness across all app listings. Use tools like Figma, Photoshop, Illustrator, and After Effects for a full-cycle design process. Stay updated with App Store and Google Play guidelines, visual trends, and design best practices. Apply UX psychology and persuasive design principles to maximize conversion rates. Technical Skills You Should Have Strong understanding of app store design psychology (scannability, clarity, value proposition). Knowledge of store-specific design specs, safe zones, aspect ratios, and animation durations. Experience with data-driven design iterations and working closely with growth or ASO teams. Key Expertise Adobe Photoshop: Image editing, layout design, color optimization Adobe Illustrator: Icon creation, vector artwork Figma: UI mockups, collaborative design workflows Adobe After Effects: Promo video creation, animation, kinetic text Qualification Graduate in any field Experience 3+ years of experience designing creatives for mobile apps or digital products, preferably in the app store space. Benefits 22 Paid Leaves 5 Days Working Good Company Culture Health Insurance Life Insurance Pension Scheme Statutory Benefits (PF & ESIC) Salary on time Yearly Picnic Annual Sports Day Monthly Events Festival Celebrations Job Type: Full-time Pay: From ₹20,000.00 per month Benefits: Leave encashment Schedule: Day shift Monday to Friday Work Location: In person