Job description : BDE/ASE Roles & Responsibilities- BDE/ASE-FSD- Will be allotted area and generate new business as well as, will be responsible for primary/Secondary sales from Distributors. Identify incremental business opportunities by acquiring new FS Accounts and increase revenue for company in the respective location. Ensure representation of clients, communicating with the key customers of as required on matters, till such time the implementation is done and handover to concern distributor or Depot/BDE. Build relationship with key customers to position, the company to leverage business opportunities in respective location. Acquire new clients in his respective geographical scope. Monitor & achieve KPI's determined upon market condition. To understand Dynamics of primary & secondary sales, steam lining & new appointment of FS exclusive distribution network and also synchronize the working of Growth officers. Improve relationship with existing FS distributors, key customers, Big Government institutions by providing them right products and company of the services and address their issues & resolve them in time. Give rates to distributors and take booking from them, also send proposal to key customers. Guide the Growth Officer (SR) and help them in Day-to-Day working. Arrange weekly meeting to monitor- Weekly- Primary/secondary / New customers enhancement of the customers. Inventory management of the distributors and products sampling with prospective customers. Daily Calling of (3 New Call/4 Follow Up Calls/ 3 courtesy Calls) & Customers Data Management. Products sampling with prospective customers. BDE/ASE Eligibility Criteria MBA in Marketing with 5+ experience In Institutional sales, HoReCa/Food Service business. Effective distributor management- bring strong distributor selection, appointment, management, and motivational expertise into team. To be hands on in ensuring smooth business. Focus on new acquisition and retention of existing accounts. Should have selling skills & customer management skills. Timely submission of reports to the management. To be personally accountable for key customers, maintain personal connect and lead business growth there.

Role & responsibilities Role & responsibilities: Distributor Management: - Manage distributors performance - Distributor claims handling- Short -listing and recommendation of distributors. - Handling complaints Driving Sales: - Measure potential of territory - List all outlets (use TSI & PSRs for listing). - Classify outlets on potential (A / B / C). - Make Route maps for optimum coverage - Achieving primary and secondary targets. - Product availability and visibility - Implementing schemes - Merchandising Workforce Management: - Measuring productivity of SR & DSM- Identifying candidates suitable for SR role - Induction and training of SR & DSM

Primary Responsibilities & Accountability : Measure potential of territory. List all FMCG outlets (use TSI, PSRs/DSMs for listing). Classification of outlets. Make Route maps for optimum coverage. Retailing / Wholesaling. Manage distributors performance. Distributor claims handling. Achieving primary and secondary targets. Short-listing and recommendation of distributors. Reporting & resolving of grievances and consumer complaints. Implementing & settlement of schemes. Product availability, visibility and Merchandising. Distributor salesmen, SR and TSI activity monitoring. To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point. Opening new outlets and its monitoring. Planning and utilization of BTL budgets. Reporting of competitors activities.

Primary Responsibilities & Accountability : Measure potential of territory List all FMCG outlets (use TSI, PSRs/DSMs for listing). Classification of outlets. Make Route maps for optimum coverage. Retailing / Wholesaling. Manage distributors performance Distributor claims handling Achieving primary and secondary targets. Short-listing and recommendation of distributors. Reporting & resolving of grievances and consumer complaints. Implementing & settlement of schemes Product availability, visibility and Merchandising Distributor salesmen, SR and TSI activity monitoring To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point. Opening new outlets and its monitoring. Planning and utilization of BTL budgets. Reporting of competitors activities.

Primary Responsibilities & Accountability : Measure potential of territory. List all FMCG outlets (use TSI, PSRs/DSMs for listing). Classification of outlets. Make Route maps for optimum coverage. Retailing / Wholesaling. Manage distributors performance. Distributor claims handling. Achieving primary and secondary targets. Short-listing and recommendation of distributors. Reporting & resolving of grievances and consumer complaints. Implementing & settlement of schemes. Product availability, visibility and Merchandising. Distributor salesmen, SR and TSI activity monitoring. To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point. Opening new outlets and its monitoring. Planning and utilization of BTL budgets. Reporting of competitors activities.

Primary Responsibilities & Accountability : Measure potential of territory List all FMCG outlets/Rice Traders/Whole seller (use TSI, PSRs/Srs for listing). Classification of outlets/Rice Traders/Whole seller. Make Route maps for optimum coverage. Retailing / Wholesaling. Manage distributors performance. Distributor claims handling. Achieving primary and secondary targets. Short-listing and recommendation of distributors. Reporting & resolving of grievances and consumer complaints. Implementing & settlement of schemes. Product availability, visibility and Merchandising. Distributor salesmen, SR and TSI activity monitoring. Opening new outlets and its monitoring. Reporting of competitors activities.

BDE/ASE Roles & Responsibilities- BDE/ASE-FSD- Will be allotted area and generate new business as well as, will be responsible for primary/Secondary sales from Distributors. Identify incremental business opportunities by acquiring new FS Accounts and increase revenue for company in the respective location. Ensure representation of clients, communicating with the key customers of as required on matters, till such time the implementation is done and handover to concern distributor or Depot/BDE. Build relationship with key customers to position, the company to leverage business opportunities in respective location. Acquire new clients in his respective geographical scope. Monitor & achieve KPI's determined upon market condition. To understand Dynamics of primary & secondary sales, steam lining & new appointment of FS exclusive distribution network and also synchronize the working of Growth officers. Improve relationship with existing FS distributors, key customers, Big Government institutions by providing them right products and company of the services and address their issues & resolve them in time. Give rates to distributors and take booking from them, also send proposal to key customers. Guide the Growth Officer (SR) and help them in Day-to-Day working. Arrange weekly meeting to monitor- Weekly- Primary/secondary / New customers enhancement of the customers. Inventory management of the distributors and products sampling with prospective customers. Daily Calling of (3 New Call/4 Follow Up Calls/ 3 courtesy Calls) & Customers Data Management. Products sampling with prospective customers.

Distributor Management - Ensuring distribution and visibility of companys products on in assigned territory. - Responsible for better customer relationship management, distributor/customer grievances handling and trouble shooting. - Appointment of CD (Company Distributor) / SS (Super Stockiest). - Understand fund requirement from the market to achieve desired business. - Ensure required infrastructure is available with Distributor to meet volume targets Driving Sales - CD / ID wise target setting & planning - Stock Allocation & CD wise billing - Market intelligence and responsible for proper reporting / feedback on competitors’ activities - Find out new business opportunities for overall business growth - Periodical sales review and analysis. Financials - Debtors control & recovery of outstanding - Ensure sufficient BG/SD is available for achieving volume target Workforce Management - Building Team thru recruitment program at ASE & SR level and carryout induction - Guiding & motivate sales team to achieve sales target - Performance Review on regular interval - Ensure Sales policies are followed across area - Training of sales team

Primary Responsibilities & Accountability : Measure potential of territory List all FMCG outlets/Rice Traders/Whole seller (use TSI, PSRs/Srs for listing). Classification of outlets/Rice Traders/Whole seller. Make Route maps for optimum coverage. Retailing / Wholesaling. Manage distributors performance Distributor claims handling Achieving primary and secondary targets. Short-listing and recommendation of distributors. Reporting & resolving of grievances and consumer complaints. Implementing & settlement of schemes Product availability, visibility and Merchandising Distributor salesmen, SR and TSI activity monitoring Opening new outlets and its monitoring Reporting of competitors activities.