Technical Content Writer

Position: Technical Content Writer

Job Summary:

The profile will be responsible for creating compelling, engaging, and SEO-optimized content for various digital platforms for both in house and clients’ needs.. The role demands a strong command of language, a knack for storytelling, and the ability to tailor content for different audiences and channels.

Key Responsibilities:

1. Content Creation

• Write high-quality and original content for blogs, articles, website pages, email campaigns, and social media posts.
• Craft engaging and persuasive ad copy for digital marketing campaigns.
• Develop whitepapers, case studies, and eBooks to support lead generation efforts.

2. SEO Optimization

• Research and incorporate relevant keywords into content to enhance organic search visibility.
• Write meta titles, descriptions, and other on-page SEO elements for website pages.
• Collaborate with the SEO team to ensure content aligns with search intent and ranking goals.

3. Content Strategy and Planning

• Collaborate with the marketing team to develop content strategies that align with business objectives.
• Plan and maintain an editorial calendar to ensure timely delivery of content.
• Research industry trends, audience preferences, and competitors to identify content opportunities.

4. Editing and Proofreading

• Proofread and edit content for grammar, tone, style, and accuracy.
• Ensure all content adheres to brand guidelines and maintains a consistent voice.
• Conduct quality checks to ensure error-free and polished deliverables.

5. Collaboration

• Work closely with designers and social media teams to create visually appealing and cohesive content.
• Partner with subject matter experts to produce industry-specific content.
• Support cross-functional teams with content needs, including marketing campaigns and client presentations.

6. Performance Analysis

• Track the performance of published content using analytics tools.
• Identify what works and refine content strategies accordingly.
• Provide regular performance reports and insights to stakeholders.

7. Staying Updated

• Stay informed about the latest content trends, digital marketing techniques, and audience preferences.
• Experiment with innovative content formats and storytelling techniques to improve engagement.

Requirements:

• Bachelor’s degree in English, Journalism, Communications, or a related field.
• Proven experience as a Content Writer, Copywriter, or similar role in a digital marketing setup.
• Strong writing, editing, and proofreading skills with attention to detail.
• Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs).
• Knowledge of content management systems (e.g., WordPress).
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Excellent research skills and the ability to write for diverse industries and audiences.

Key Performance Indicators (KPIs):

• Content Performance Metrics
• Increase in organic traffic to blog pages and other content assets.
• Growth in engagement rates, such as time spent on page and shares.
• SEO Metrics
• Improvement in keyword rankings for target terms.
• Increase in click-through rates (CTR) for SEO and ad content.
• Content Volume and Quality
• Number of pieces of content delivered per month.
• Reduction in errors and revisions required during the review process.
• Audience Engagement
• Growth in social media shares, comments, and interactions for content.
• Positive feedback or testimonials from internal and external stakeholders.
• Lead Generation Support
• Increase in leads generated from gated content (e.g., eBooks, whitepapers).
• Conversion rates from email campaigns and landing pages.

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule
• Paid time off

Ability to commute/relocate:

• Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Technical writing: 1 year (Preferred)
• Content development: 2 years (Preferred)
• SEO Writing : 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person