Oracle CRM Product Manager: Sales & Aftermarket

Role Summary:

As the Oracle CRM Product Manager for Sales & Aftermarket, you will be the strategic owner of our CRM platform, driving adoption, functionality, and continuous improvement across GMMCOs sales and aftermarket operations. You will lead cross-functional collaboration to translate business needs into CRM capabilities that enhance productivity, customer experience, and business outcomes.

Key Responsibilities:

• Own the end-to-end Oracle CRM roadmap for Sales and Aftermarket, aligning with business strategy.
• Lead CRM strategy, configuration, enhancements, integrations, and upgrades.
• Collaborate with Sales, Service, Parts, IT, and Marketing teams to gather and prioritize CRM requirements.
• Ensure CRM workflows are optimized for lead management, opportunity tracking, sales pipeline, quotations, service requests, and parts orders.
• Drive data governance, user training, adoption, and change management initiatives.
• Monitor system performance, user engagement, and customer experience metrics to drive continuous improvement.
• Manage vendor relationships and work with Oracle and integration partners to deliver enhancements and resolve issues.
• Ensure CRM supports mobile enablement, customer portals, and AI/analytics integration where applicable.

Required Qualifications:

• Minimum 10 years of experience in CRM systems, with at least 5 years of hands-on Oracle CRM experience (Sales Cloud, Service Cloud, or equivalent).
• Proven track record of implementing and managing CRM in a B2B environment.
• Strong understanding of Sales and Aftermarket processes, preferably in a dealership setting.
• Experience in CRM integrations with ERP systems (e.g., Oracle EBS, SAP, or others).
• Strong project management, stakeholder engagement, and vendor management skills.
• Excellent analytical, communication, and problem-solving abilities.

Preferred Qualifications

• Prior experience in the heavy equipment, construction equipment, or automotive dealership industry.
• Experience with Oracle CX suite or integrations with other customer experience platforms.
• Understanding of digital transformation, customer lifecycle management, and service analytics.