Media Intelligence - Senior Manager

As an experienced professional in media analytics, your role will involve leading various key responsibilities to drive data-driven decision making and strategic insights in the media industry. - **Media Data Management & Intelligence:** - Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems. - Drive metadata standardization and interoperability across broadcasters and content partners to ensure data accuracy and completeness. - **Audience Measurement & Insights:** - Analyze audience behavior, consumption patterns, and campaign performance using media analytics tools such as Tableau, Power BI, SQL, and Python. - Deliver insights that influence programming, ad placements, and ROI decisions. - **Product Analytics & Automation:** - Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows, reducing manual efforts and improving turnaround time. - Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes. - **Strategic Stakeholder Collaboration:** - Partner with product, marketing, and research teams to align insights with business goals. - Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions. - **Operational Efficiency & Continuous Improvement:** - Monitor, audit, and refine media data pipelines for accuracy and timeliness. - Develop frameworks to measure performance improvements, such as time-to-insight, content accuracy, and data validation efficiency. Your key skills and competencies should include: - Strong foundation in media analytics, audience measurement, and metadata systems. - Hands-on experience with Tableau, Power BI, SQL, R, Python, and Excel. - Familiarity with Agile product management tools like JIRA, Miro, and Notion. - Strong data storytelling and visualization skills. - Experience with automation technologies like RPA, GenAI, and workflow optimization. - Excellent problem-solving, communication, and cross-functional leadership skills. In addition to the above, a preferred background for this role would include: - MBA in Marketing/Analytics from reputed institutions like IIMs or equivalent. - 3-6 years of experience in Media Research, Audience Analytics, or Product Intelligence. - Prior exposure to Nielsen Media, Kantar, BARC, or media-tech/SaaS ecosystems is preferred. - Certifications in Agile, Product Ownership (CSPO), or Six Sigma would be a plus.,