Head of Sales

Job Title:

Location:

Compensation:

• Fixed:

  ?30,000/month (in-hand)

• Variable:

  Performance-based incentives on HoReCa sales (details below)

• Equity:

  ESOPs upon achieving defined sales targets

Role Overview:

Sales Head

Key Responsibilities:

Business Development:

• Identify, approach, and onboard new HoReCa clients.
• Build strong relationships with chefs, procurement managers, and decision-makers.

Sales Strategy:

• Develop and execute sales plans to achieve revenue and volume targets.
• Monitor market trends and competitor activity to identify new opportunities.

Account Management:

• Ensure repeat orders by maintaining excellent client relationships.
• Provide support to clients, including menu integration, product knowledge, and troubleshooting.

Hands-On Execution:

• Assist with operations, marketing campaigns, product demos, and customer support whenever needed.
• Be involved in any initiative that drives business growth, regardless of functional boundaries.

Team & Reporting:

• Work closely with the internal sales team (Yash and Praduman) to drive targets.
• Report weekly and monthly sales performance, forecasts, and pipeline updates to founders.

Marketing Support:

• Collaborate with marketing for promotions, product launches, and chef engagement programs.

KPIs / Targets:

• Onboard 15

  new HoReCa clients per month

  (define based on city coverage).
• Achieve

  monthly HoReCa revenue target

  (e.g., ?1L/month initially).
• Maintain

  client repeat order rate ? 80%

  .
• Pipeline growth: Maintain a

  healthy prospect pipeline

  to meet quarterly goals.

Incentive Structure:

• HoReCa Sales Incentives:

  5% commission on all sales closed by the Sales Head.

• ESOPs:

  Granted if cumulative revenue targets are achieved within the first 12 months.
• Quarterly bonus for exceeding targets.
  

Growth Plan:

• 612 months:

  From leading HoReCa sales, transition to

  City Head / Regional Sales Lead

  overseeing multiple sales verticals.

• 12 years:

  Potential to become

  VP Sales & Business Development

  , taking ownership of both HoReCa and Retail/D2C channels with equity growth.

Candidate Profile:

• 3 years of sales experience in F&B, HoReCa, or FMCG.
• Proven track record in B2B sales, preferably with restaurants, cafes, and cloud kitchens.
• Strong negotiation and relationship management skills.

• Founders mindset:

  entrepreneurial, hands-on, willing to do whatever it takes to grow the business.
• Comfortable working in a fast-paced startup environment.