Develop and manage paid and organic campaigns for lead generation. Handle, review, and perform daily account responsibilities associated with Google Ads, Facebook, LinkedIn and other advertising platforms. Provide account management of text, display and video ads. Provide unique and creative ideas for advertisement creation. Implement pay per click strategies for promoting our products. Research and analyze competitor ads, keywords and strategies using a variety of tools. Maintain and monitor keyword bids daily and maintain within monthly budgets, impression share, quality score and other KPI metrics. Provide and implement recommendations for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our marketing goals. Work with design team and develop engaging advertisement copy. Design compelling landing pages that have high conversion rates. Implement landing page optimization through A/B testing. Prepare weekly/monthly progress reports to company management. Job Type: Full-time Pay: From ₹120,000.00 per year Work Location: In person

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PPC Executive