Brand Strategist

Company Profile: SuperDNA 3D Lab is a next-generation technology company that specializes in 3D content creation, digital twins, and AI-driven automation for global e-commerce and manufacturing brands. We are now embarking on a bold brand transformation journey and are looking for a creative leader to help redefine how the world experiences our brand. Job Description: We are hiring a Brand Strategist / Brand Transformation Leader to shape and elevate our brand identity, positioning, and messaging. This is a high-impact strategic role focused on brand storytelling, creative direction, and identity alignment across all touchpointsdigital, product, communication, and culture. Key Responsibilities: Lead brand repositioning, identity refresh, and visual language development. Build brand frameworks, tone of voice, messaging hierarchy, and brand guidelines. Work with founders and leadership to define compelling brand narratives. Guide design and content teams to ensure consistent brand experience across platforms. Collaborate with HR on employer branding and culture storytelling. Conduct brand audits, competitive research, and user perception analysis. Key Skills: Brand Strategy, Rebranding, Messaging, Brand Identity, Storytelling, Creative Direction, Brand Positioning, Employer Branding, Visual Communication Desired Candidate Profile: 10+ years of experience in brand strategy, creative direction, or brand consulting. Strong portfolio of rebranding or brand-building work (preferably in tech/SaaS/startups). Excellent writing and storytelling skills. Experience working with cross-functional teams and external creative partners. Ability to convert business vision into emotional, resonant brand messaging. Education: PG: MBA/PGDM in Marketing, Communications, or relevant fields (preferred but not mandatory) Perks and Benefits: Competitive salary Flexible/remote working culture High ownership role with direct founder interaction Chance to lead brand evolution for a deep-tech global company