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Senior Data Scientist - Media Mix Modeling

Senior Data Scientist - Media Mix Modeling

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Blend360 India

2 - 7 years

20 - 35 Lacs

hyderabad chennai bengaluru

Posted:4 hours ago| Platform:

Apply

Skills Required

media analytics market mix modelling mmm sql python multivariate analysis decision tree logistic regression segmentation bayesian marketing campaigns adst marketing analytics media mix random forest time series analysis linear regression market basket analysis mta

Work Mode

Hybrid

Job Type

Full Time

Job Description

Senior Data Scientist with Media Mix Modeling

Develop and deploy scalable machine learning models using Python
Build and implement end-to-end MMM.
Define and enforce best practices for model testing, monitoring, and deployment governance.
Collaborate with data scientists, data engineers, product teams, and business stakeholders to deliver actionable ML solutions.
Conduct model validation and performance evaluation, ensuring fairness, robustness, and reproducibility.
Drive efficiency and scalability in MMM workflows through automation and distributed computing.
Stay up to date with emerging trends in MMM, ML, MLOps, and Snowflake ecosystem to continuously improve solutions.

Qualifications:

Proficiency in statistical modeling techniques
, especially
linear regression
,
Bayesian models
,
time series
, or
causal inference
methods using Python, R
Experience with
MMM frameworks
(e.g., Robyn, lightweight MMM, custom solutions).
Knowledge of
media metrics
(e.g., impressions, GRPs, CPM, ROAS, etc.) and
digital marketing channels
(Facebook, Google Ads, TV, OOH, etc.).
Deep understanding of
model validation
,
multicollinearity
,
adstock / decay effects
,
saturation curves
.
Experience with
incrementality testing
,
causal impact analysis
, or
A/B testing
.
Exceptional communication and presentation skills, with the ability to present findings, complex data insights and provide recommendations to the non-technical stakeholders in a clear and concise manner.
Knowledge and experience with BI tools such as PowerBI, Tableau or Qlik Sense will be added advantage.

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Consulting / Data Analytics

Bangalore

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Senior Data Scientist - Media Mix Modeling

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Senior Data Scientist with Media Mix Modeling

Qualifications:

Proficiency in statistical modeling techniques

linear regression

Bayesian models

time series

causal inference

MMM frameworks

media metrics

digital marketing channels

model validation

multicollinearity

adstock / decay effects

saturation curves

incrementality testing

causal impact analysis

A/B testing

More Jobs at Blend360 India