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Shell
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Senior BI Analyst

Senior BI Analyst

Shell

5 - 7 years

15 - 20 Lacs

bengaluru

Posted:2 days ago| Platform:

Apply

Skills Required

data analytics data interpretation analytics tool data presentation story writing python hypothesis testing loyalty crm analytics power bi data engineering retail analytics sql alteryx quality analysis data quality business insights cpg statistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Whats the role
The ideal candidate is passionate about delivering commercial value and insights through Mobility data analytics. This role is for Loyalty team CRM teamWe help the business teams answer some of the following questions:

Creating integrated measurement framework for Loyalty CRM Program

Deliver various levels of profiling analysis/Diagnostic Analysis to identify quick wins like leaky bucket analysis, Category deep dive analysis etc., to accelerate Active Customers, arrest churn etc.,

How to acquire more Loyalty customers and increase the ROI of Loyalty CRM business

Candidate should be able to ask the right questions, ability to move from data to insight to action, break down strategic & operational questions from different stakeholders and structurally answer them with data driven insights.

Incumbent is responsible for working on a range of technologies and tools collaborating directly with the multiple stakeholders & other Data engineering team.

What youll be doing

Provide deep expertise in Data Analytics for Mobility/CPG businesses and business consulting:

Understanding Mobility KPIs, benchmarking analysis, evaluating impact of business initiatives on profits, A/B testing, Hypothesis testing, pre-post campaign analysis

Developing tools and approaches to monitor the performance of Loyalty CRM customers.

Ability to convert business problem to analytical problem along with Strategic thinking and business story telling.

Apart from the above also support the Mobility Loyalty CRM teams in:

Identifying the right group of customers for targeting certain Promotions by identifying trends and patterns in Loyalty customers

Should have strong story telling skillsAbility to explain complex data and models to business teams.

Should have strong data presentation and data interpretation skills.

Working collaboratively across multiple sets of stakeholders business SMEs, IT, Data teams, Analytics resources to deliver on project deliverables and tasks.

Identify actionable insights that directly address Mobility Teams challenges / opportunities.

Articulate business insights and recommendations to respective stakeholders.

Understanding business KPI's, frameworks and drivers for performance.

What you bring

At least 5-7 years of relevant experience in Retail Analytics

Bachelors Degree in Economics, Statistics or any related

Very Strong experience in specialized analytics tools and technologies (including, but not limited to:

SQL, MS-Excel

Power BI, or other visualization tools, Power Automation

Python, Alteryx (good to have)

Preferred experience in Customer, Loyalty & CRM analytics, CPG or E-commerce

Experienced in Statistical analysisData Quality Analysis, Exploratory data analysis, Hypothesis testing, Univariate / Multivariate Analysis.

Good interpersonal communication skills and influencing skills.

Eagerness to learn and ability to work with limited supervision.

Identify the right approach(es) for given scenario and articulate why the approach fits.

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Senior BI Analyst