Performance Marketing Manager

Role Overview

The Performance Marketing Manager is accountable for the strategic success, operational delivery, and performance outcomes of all paid advertising and UI/UX design initiatives. This includes guiding UI/UX designers, ensuring campaign quality and on-time execution, and coordinating closely with other internal and client-side stakeholders. The role emphasizes cross-functional collaboration, client satisfaction, and continuous optimization of conversion outcomes.

Core Responsibilities

1. Strategy, Planning & Client Success

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  Develop full-funnel paid media strategies tailored to client goals (ROAS, CPL, lead quality, brand visibility).

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  Define channel mix, audience segmentation, budget allocation, and messaging frameworks across Google Ads (Search, PMax, Display), Meta, TikTok, LSA, and more.

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  Maintain strategy blueprints and campaign playbooks for each agency/client.

2. Campaign & Execution Oversight

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  Create and Oversee campaign builds, ad copy, creative asset selection, audience targeting, and budget pacing.

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  Design and run A/B tests for ad creatives, targeting, bidding, and landing pages

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  Conduct keyword research, audience segmentation, and competitor analysis

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  Ensure proper implementation of GA4, GTM, conversion tracking, and attribution models.

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  Review optimization logs and performance reports; guide Paid Ads Executives on course corrections.

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  Validate QA for campaign setup, targeting hygiene, UTM tagging, and platform compliance.

3. UX, Creatives & CRO

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  Guide UI/UX designers on landing page layout, mobile-first design, and conversion-focused components.

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  Review and approve wireframes, prototypes, banners, ad creatives, and other design assets.

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  Suggest A/B testing ideas for pages and creatives; track performance uplift and share insights.

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  Provide detailed CRO suggestions to web developers on layout, speed, form UX, visual hierarchy, and responsive behavior based on analytics and campaign feedback.

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  Suggest improvements to copywriters to enhance conversion-focused messaging across ads and landing pages.

4. Communication & Escalation Handling

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  Act as the single point for campaign delays, performance drops, or client feedback.

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  Ensure proactive, client-aligned communication by all team members across Slack, email, and task updates.

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  Join key planning, and quarterly review calls to reinforce strategy and delivery leadership.

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  Translate performance data into actionable narratives and share optimization plans with clients.

5. Reporting & Performance Monitoring

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  Oversee weekly and monthly reporting dashboards (Looker Studio or platform-native), ensuring clarity and accuracy.

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  Validate reported metrics align with campaign goals and support optimization recommendations.

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  Track and report campaign KPIs, creative performance, CRO impact, and design delivery timelines.

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  Conduct quarterly retrospectives to analyze performance trends and improve future planning.

6. Training, Tools & Innovation

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  Conduct regular knowledge-sharing sessions on Google Ads, Meta Ads, TikTok updates, and platform policies.

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  Encourage the use of AI tools like AdCreative.ai, ChatGPT, Jasper, etc. for copywriting and creative production.

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  Stay updated on CRO best practices, UX standards, and ad platform trends; cascade updates to the team.

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  Maintain internal knowledge base, onboarding documents, and design/campaign templates.

Requirements

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  5+ years of hands-on experience in running ROI-focused campaigns on Google & Meta platforms

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  Strong knowledge of ad campaign structures, bidding strategies, and conversion tracking

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  Proficient in using Google Ads Manager, Facebook Ads Manager, and Google Analytics

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  Good understanding of eCommerce metrics (ROAS, LTV, CAC, etc.)

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  Ability to interpret data and turn insights into actionable strategies

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  Excellent communication skills, attention to detail, and accountability

Nice to Have

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  Familiarity with tools like SEMrush, Canva, etc.

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  Knowledge of UTM tracking, GA4, Tag Manager, and Looker Studio (Data Studio)

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  Experience in landing page CRO and funnel optimization

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  Capability to manage modest budgets and scale efficiently