Performance Marketing Manager

Job Summary:

Seeking a Performance Marketing Manager with 2-3 years of experience in the textile industry to execute data-driven marketing campaigns that drive brand visibility, customer acquisition, and revenue growth. The candidate should be proficient in digital marketing tools and understand the textile market dynamics.

Key Responsibilities:

• Plan and implement digital campaigns (Google Ads, Facebook, Instagram, LinkedIn) tailored to textile industry audiences.
• Monitor and optimize key metrics like CPA, ROAS, CTR, and conversions to maximize ROI.
• Conduct market research and competitive analysis specific to textiles.
• Coordinate with design, product, and sales teams for synchronized campaigns.
• Implement A/B testing and continuous campaign refinements.
• Manage marketing budgets efficiently to maximize impact.
• Analyze performance data and prepare insightful reports.
• Enhance SEO and SEM practices to boost online presence.
• Generate quality leads and optimize online sales funnels.
• Stay updated on industry trends and latest digital marketing practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 2-3 years of performance marketing experience, preferably in textiles.
• Expertise in Google Ads, Facebook Ads Manager, Google Analytics, SEO, and PPC campaigns.
• Strong analytical skills with data-driven decision-making aptitude.
• Effective communication and cross-team collaboration skills.

Job Type: Full-time

Pay: ₹27,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Application Question(s):

• Do you have experience running performance marketing campaigns for the textile or manufacturing industry? (Yes/No)
• Are you proficient in using digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics? (Yes/No)
• Do you have experience setting and optimizing KPIs like CPA, ROAS, CTR, and conversion rates? (Yes/No)
• Have you conducted A/B testing and used the results to refine marketing strategies? (Yes/No)

Experience:

• Performance marketing: 2 years (Preferred)

Work Location: In person