Performance Marketing & Growth Manager

Performance Marketing & Growth Manager D2C & Brand Marketing

Department:

Role Summary

Performance Marketing & Growth Manager

Key Responsibilities (Sales-Driven KRAs)

1. Performance Marketing & Demand Generation

• Plan, execute, and optimize

  Google Ads & Meta Ads

  campaigns to drive profitable sales.
• Explore and experiment with new channels (marketplace ads, hyperlocal ads, etc.); knowledge of

  Amazon Ads, Flipkart Ads, Blinkit/Zepto Ads

  is

  good to have but not mandatory.

• Ensure ad budgets align with

  quarterly and annual P&L targets.

2. Retention & Lifecycle Marketing

• Build

  Email, SMS, WhatsApp, and Push

  campaigns using

  Customer.io, Contlo, Business on Bot.

• Create lifecycle journeys for

  onboarding, repeat sales, churn reduction, and LTV growth.

• Maximize retention-driven sales via

  segmentation and personalization.

3. Website Management & Merchandising

• Manage

  D2C website backend operations

  : listings, merchandising, content updates, offers, landing pages, banners etc.
• Drive funnel improvements with

  A/B testing and conversion optimization.

• Ensure the website reflects campaigns and supports sales goals at all times.
  

4. Social Media & Agency Management

• Oversee

  Instagram & YouTube content and campaigns

  , aligning them with D2C and brand growth goals.
• Manage external agencies to ensure high-quality creative output and ROI-driven campaigns.
• Integrate social media into the overall marketing calendar to support

  D2C and eCom sales.

5. Creative & Campaign Planning

• Lead

  creative planning for D2C campaigns

  (ads, website creatives, retention journeys).
• Contribute to

  brand-level marketing campaigns

  (festive sales, new launches, promotions) to support both

  D2C and marketplace sales.

• Work closely with design/content teams to ensure

  sales-driven storytelling.

6. Inventory Management & Operations

• Own

  D2C inventory management

  , ensuring accurate availability and zero stockouts.
• Coordinate with the Operations team for smooth order fulfillment and campaign readiness.
• Plan inventory proactively around

  sales peaks, seasonal demand, and campaigns.

7. Analytics, Reporting & Funnel Tracking

• Use

  GA4, Amplitude, PostHog

  to monitor acquisition, retention, and sales funnels.
• Maintain

  daily, weekly, and monthly dashboards

  with actionable insights.
• Track

  CAC, ROAS, retention, repeat rate, and P&L impact

  with corrective actions.

8. SEO, Influencer & Affiliate Marketing

• Implement SEO strategies to scale

  organic traffic and sales.

• Drive

  influencer & affiliate partnerships

  (Cashkaro, Buykaro, Dpanda, etc.) to expand revenue streams.
• Ensure measurable sales contribution from all partnerships.
  

Requirements

• 5–8 years in

  performance marketing / D2C growth roles

  (consumer brand/startup experience preferred).
• Proven success in delivering

  sales targets

  through ads, retention, website, and social campaigns.
• Hands-on with:
  

• Ads:

  Google Ads, Meta Ads (

  knowledge of Amazon/Flipkart/Zepto Ads is a plus

  ).

• Retention Tools:

  Customer.io, Contlo, Business on Bot.

• Analytics:

  GA4, Amplitude, PostHog.

• Website Ops:

  Shopify / Magento (any D2C backend).

• SEO & Affiliate Marketing Tools:

  Ahrefs, Semrush,
• Strong experience in

  inventory planning, campaign strategy, and P&L management.

• Ability to manage

  social media & external agencies

  for brand-building.
• Sales-driven, analytical, and proactive growth mindset.
• Willingness to work 6 days a week.