Performance Marketing Executive

We are looking for a results-driven Performance Marketing Executive to manage and optimize digital campaigns across multiple platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, and other paid media channels, with strong analytical skills to drive ROI, customer acquisition, and revenue growth.

Key Responsibilities

Campaign Management:

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other paid channels.

Set up and manage campaigns (search, display, shopping, YouTube, remarketing, performance max).

Ensure ad copy, creatives, and targeting are aligned with brand guidelines.

Analytics & Reporting:

Monitor campaign performance daily and provide actionable insights.

Track KPIs (CPC, CTR, ROAS, CAC, CPA, conversions) to optimize ad spend.

Prepare weekly and monthly performance reports.

Growth & Optimization:

Conduct A/B testing on creatives, landing pages, and audiences.

Optimize funnels for conversions and reduce drop-offs.

Suggest data-driven strategies for scaling campaigns.

Collaboration:

Work with the design and content team to develop engaging ad creatives.

Coordinate with SEO, influencer marketing, and social media teams for integrated campaigns.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, or related field.

1–3 years of hands-on experience in performance marketing (e-commerce/D2C preferred).

Proficiency in Google Ads, Meta Ads Manager, and analytics tools (Google Analytics 4, Google Tag Manager, etc.).

Strong understanding of digital marketing funnels, customer journeys, and attribution models.

Analytical mindset with proficiency in Excel/Sheets for data analysis.

Knowledge of SEO, email marketing, and affiliate marketing is a plus.

Key Competencies

Data-driven decision making.

Strong communication and collaboration skills.

Ability to work in a fast-paced environment with tight deadlines.

Proactive and self-motivated with a growth mindset.

Compensation

Competitive salary based on experience (₹25,000 – ₹40,000/month depending on skills and performance)

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person