Performance Marketing Analyst

Performance Marketing Analyst D2C Food Brand

About the Company:

Role Overview:

Location- Guwahati (Remote/WFH also considered

Key Responsibilities:

• Plan, execute & optimize

  paid campaigns

  (Google Ads, Meta Ads, Affiliate).
• Track & analyze key performance metrics

  CAC, ROAS, CPL, CVR, LTV

  .
• Conduct

  A/B testing

  for creatives, audiences & landing pages.
• Research

  parent-focused consumer insights

  & competitor trends.
• Collaborate with content, design & product teams for high-performing campaigns.
  
• Build dashboards & ensure compliance with

  baby food/nutrition ad guidelines

  .

Job Requirements:

• Bachelors degree in

  Marketing / Business / Statistics

  or related field.

• 3-4 years of experience

  in D2C performance marketing (

  FMCG, baby care, nutrition preferred

  ).
• Strong knowledge of

  Google Ads, Meta Ads & Analytics tools

  .
• Advanced

  Excel/Google Sheets

  skills with a data-driven approach.
• Passion for working in the

  baby food & nutrition space

  with focus on

  trust & compliance

  .

Key KPIs:

• Customer Acquisition Cost (CAC)

• Return on Ad Spend (ROAS)

• Conversion Rate (CVR)

• Revenue growth from digital campaigns

  Salary:

  Up to

  6 LPA

  (Based on experience & fit)

Only candidates with prior experience in D2C Food Brand Marketing should apply.