Performance Marketing Analyst

Develop and implement performance marketing strategies across platforms

(Google Ads, Meta Ads, LinkedIn, etc.).

• Design A/B testing scenarios to optimize creative, audience targeting, and

bidding strategies.

• Monitor and analyze campaign performance metrics (CPL, CPC, CPQL, etc.).
• Use data insights to identify opportunities for scaling campaigns and

improving performance.

• Build detailed customer personas to refine targeting strategies.
• Utilize tools like Google Analytics, Meta Ads Manager, and CRM platforms for

audience segmentation.

• Optimize retargeting strategies to improve customer engagement.
• Allocate and track ad spending to ensure efficient use of budgets.
• Forecast and report campaign expenditures and returns on investment.
• Prepare weekly and monthly performance reports with actionable insights.
• Present campaign outcomes to stakeholders and recommend future

strategies.

Qualifications & Skills

• 3 years of hands-on experience in digital/performance marketing.
• Proven track record of running successful lead generation and conversion

campaigns.

• Certification in Google Ads, Meta Ads, or other performance marketing

platforms is a plus.

• Proficiency in Google Ads, Meta Ads Manager, Google Analytics GTM, and

similar platforms.

• Familiarity with tools like Pabbly, Zapier, or other CRM tools.
• Knowledge of HTML/CSS for landing page optimization is a plus.
• Strong analytical and problem-solving skills.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent communication and collaboration abilities.