Marketing Automation Specialist

Position Overview

Content Amplification and Sales teams

Key Responsibilities

Campaign Execution & Support

• Assist in creating and launching automation workflows (email, SMS, WhatsApp)
• Manage day-to-day execution of triggered journeys such as

  welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns

  .
• Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.

Data & Segmentation

• Support segmentation of customer databases within

  CleverTap

  for personalized targeting.
• Regularly update and maintain customer lists, ensuring accuracy and hygiene.
• Monitor real-time campaign performance dashboards and flag anomalies.

Testing & Optimization

• Conduct

  A/B testing

  on subject lines, creatives, CTAs, and timing.
• Track open rates, CTRs, conversions, and retention metrics; share insights with the Manager.
• Suggest small optimizations to improve campaign effectiveness.

Cross-Team Collaboration

• Work with

  Brand Managers

  to ensure campaign content reflects the brand's voice and guidelines.
• Coordinate with

  Content Amplification, Sales

  and

  Customer Service teams

  to align retention and reactivation campaigns with promotions and product availability.

Tools & Reporting

• Operate

  CleverTap, Meta, Instagram, Google Ads, etc.

  for campaign setup, journey building, and reporting.
• Prepare weekly and monthly reports summarizing campaign outcomes.
• Support integration checks between CleverTap and CRM/eCommerce systems.

Skills & Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 12 years of experience in

  marketing automation, CRM, or digital marketing

  .

• Hands-on experience with CleverTap

  (preferred).
• Basic knowledge of segmentation, personalization, and campaign workflows.
• Strong attention to detail, accuracy, and organizational skills.

Eagerness to learn and grow into a managerial automation role over time.