Marketing Automation & Data Analytics Specialist

Responsibilities

• Manage and optimize marketing automation systems (primarily

  IRIS

  ) to map and improve business processes (e.g., setting up and running marketing in IRIS).
• Develop, audit, and enhance data systems, ensuring accuracy and efficiency in marketing efforts.
• Build and migrate interactive, visually appealing dashboards and reports.
• Develop and maintain reporting and analytics for marketing performance, database health, lead scoring, and dashboard effectiveness.
• Handle technical aspects of marketing systems and integrate them with visualization tools (e.g., Power BI good-to-have).
• Collaborate with sales, marketing, and analytics teams to define requirements, establish best practices, and ensure successful outcomes.
• Ensure all marketing data, dashboards, and reports are accurate, consistent, and aligned with business needs.

Ideal Candidate Qualities

• Strong commitment to the role with a focus on long-term growth.
• Exceptional communication and collaboration skills across diverse teams.
• Ability to work independently without micromanagement.
• Strong attention to detail, organization, and process-orientation.

Qualifications

• Hands-on experience with marketing automation platforms such as

  IRIS, Eloqua, Marketo, Salesforce Pardot, Iterable, Mailchimp

  .
• Proven experience in

  data visualization and dashboard creation

  (preferably in Power BI).
• Excellent analytical skills with the ability to manage and interpret complex datasets.
• Familiarity with

  data collection, cleaning, and transformation processes

  .
• Strong

  Excel skills (including formulas)

  .
• Minimum typing speed of

  3040 WPM (with acceptable error rate)

  .
• Ability to proofread and follow best practices for process documentation.
• Background in

  marketing

  is a must.
• Demonstrated

  data handling skills

  for KPIs/metrics.
• Good understanding of

  Power BI reports

  (reading, filtering views).

Benefits

• Flexible

  work-from-home

  arrangement.
• Career advancement opportunities and professional development support.
• Supportive and collaborative team environment.