Marketing and Analytics Manager

Birla Institute of Technology & Science Pilani (BITS Pilani)

3 - 7 years

13 - 16 Lacs

Hyderabad

Posted:1 month ago| Platform:

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Skills Required

Marketing Automation marketing attribution Google Analytics Power BI cohort analysis A/B testing Tableau UTM tracking Marketo conversion tracking Salesforce CRM Sfmc Hubspot predictive modeling funnel analysis data visualization social media advertising APIs

Work Mode

Work from Office

Job Type

Full Time

Job Description

Analytics & Business Intelligence:

Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics
Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition
Create automated reports for stakeholders including conversion funnels, ROI analysis, and
attribution modeling
Conduct advanced analytics including predictive modeling for student enrollment forecasting
Monitor and analyze competitor digital presence and market trends

Data Management & Integration:

Work with IT to establish data pipelines connecting Salesforce, Application Center, and
advertising platforms
Ensure data quality, consistency, and accuracy across all marketing systems
Create unified customer data platform for 360-degree view of student journey

Performance & Marketing Automation:

Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment
Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation
Develop automated reporting systems for real-time campaign performance monitoring
Analyze marketing funnel performance and identify optimization opportunities

Technology &Vendor Management:

Evaluate and implement new marketing technology solutions
Manage relationships with technology vendors and ensure optimal platform utilization

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