Head of Customer Relationship Management

About the Company

D.P. Abhushan Ltd. is a trusted and renowned name in the Indian gems and jewellery industry, known for its exquisite craftsmanship, legacy of trust, and commitment to delivering timeless designs. With a strong presence in Central India, we are expanding our retail footprint and seeking passionate professionals to join our growing team.

About the Role

As the Head of CRM, you will be responsible for planning, implementing, and optimizing customer relationship strategies to enhance loyalty, retention, and lifetime value.

Key Responsibilities:

• Design and execute CRM strategies to drive customer engagement, loyalty, and repeat business
• Analyze customer data to identify behavior trends, segmentation opportunities, and personalization strategies
• Oversee execution of CRM campaigns across channels (SMS, email, WhatsApp, in-store, digital, etc.)
• Collaborate with marketing, sales, and IT teams to ensure integrated and seamless customer experiences
• Develop and monitor KPIs for customer acquisition, retention, reactivation, and satisfaction
• Manage CRM software/tools and ensure data hygiene and integrity
• Design and improve loyalty programs and customer feedback loops

Candidate Profile:

• Minimum 7 years of experience in CRM roles, preferably in the jewellery, luxury, retail, or high-value B2C sector
• Proven ability to lead data-driven customer engagement initiatives
• Strong understanding of CRM platforms
• Excellent communication, analytical, and leadership skills
• Strategic mindset with hands-on execution ability

What We Offer:

• Competitive compensation and incentive structure
• A key leadership role in a reputed and fast-growing jewellery brand
• Opportunity to innovate and shape customer experiences at scale
• Supportive leadership and a collaborative work culture

Equal Opportunity Statement

At D.P. Abhushan Ltd., we are committed to fostering a diverse and inclusive workplace. We believe that every individual deserves equal respect, opportunities, and fair treatment—regardless of gender, age, caste, religion, ethnicity, disability, marital status, or background.

Equal Opportunity Employer

Join us in building a workplace that reflects the values of respect, integrity, and equality.

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