Demand Generation Manager

Join the team that's transforming compliance and quality for the modern enterprise.

player-coach Demand Generation Manager

You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

What You’ll Do:

Demand Generation Ownership

• Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
• Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
• Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.

Multi-Channel Campaign Execution:

• Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
• Tailor campaigns to persona-specific pain points and buying journeys.
• Build and manage targeted campaigns for both new acquisition and expansion within.

GenAI-Driven Marketing:

• Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to:
• Develop/test messaging, email nurtures, landing pages, and ad copy.
• Automate segmentation/personalization across lifecycle and ABM.
• Analyze funnel performance using AI-driven platforms.
• Build intent models and PQL frameworks using AI-enhanced scoring.

Full-Funnel Optimization

• Continuously optimize funnel performance using data, feedback, and experimentation.
• Run A/B and multivariate testing, cohort analysis, and UX diagnostics.

ABM, ABX & Cross-Functional Programs

• Plan and execute ABM campaigns with Partners, Sales, and BDRs.
• Deliver personalized programs for multiple buyer personas within a decision committee.

Channel & Ecosystem Marketing:

• Run co-marketing with referral/channel partners.
• Use AI-assisted segmentation and analytics to prioritize investments.

Marketing Operations & Tech Stack:

• Optimize marketing automation, lead scoring, CDPs, and reporting tools
• Integrate AI tools for operational efficiency and insight generation.
• Manage budgets and performance reporting to leadership.

Requirements:

• Experience marketing enterprise SaaS in

  regulated industries

  (e.g.,

  Life Sciences

  , quality, safety, compliance).
• Deep familiarity with the

  Salesforce ecosystem

  .
• 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
• Experience as a

  player-coach

  , adept at both strategic leadership and tactical execution.
• Proven expertise with generative AI tools in marketing contexts.
• Demonstrated success driving pipeline and exceeding KPI-based goals.
• Strong command of funnel optimization and multi-channel campaign strategy.
• Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
• Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

Why ComplianceQuest:

Product Lifecycle, Quality, and Safety Management

fully remote

At ComplianceQuest, we thrive on innovation, collaboration, and impact. We're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance