Business Development Specialist | IT Services Accessibility

Job Summary:

• Job Title: BD & Demand Generation Strategist
• Location: Bhopal / Pune / Remote
• Work Hours: 6:30pm- 3:30am IST • Experience: 3-5 years in relevant field

Role Overview:

We are looking for a dynamic and results-driven Business Development & Demand Generation strategist with a strong focus on digital accessibility solutions. This role combines outbound demand generation, cold calling, email campaigns, and consultative selling to generate qualified leads and drive new business opportunities for our Accessibility offering.

Key Responsibilities: Business Development:

• Conduct in-depth research to identify companies and sectors that require digital accessibility compliance (WCAG, ADA, Section 508, etc.).
• Target and establish strategic relationships with organizations in key verticals such as e-commerce, education, government, healthcare, and finance.
• Build a strong pipeline of qualified leads through outbound outreach including email, LinkedIn, industry events, and cold calls.
• Understand client needs and clearly articulate how our accessibility servicessuch as audits, remediation, compliance support, and testingcan address their challenges.
• Collaborate with sales and technical teams to deliver customized proposals, demos, and presentations.
• Work closely with marketing to align messaging and outreach strategies tailored to each vertical.
• Execute cold calling and social prospecting campaigns to generate top-of-funnel interest.
• Educate prospects on the importance, business value, and legal requirements of digital accessibility.
• Qualify opportunities through discovery calls, identifying pain points, budget cycles, and decision-makers.
• Schedule demos and hand off qualified opportunities to the sales team. • Accurately maintain CRM records (e.g., Salesforce, HubSpot) to track lead status, engagement, and pipeline health.
• Consistently meet or exceed KPIs related to lead generation, outreach volume, and meetings booked.
• Stay up to date on accessibility trends, regulations, and technologies to enhance outbound messaging and sales conversations.
• Support contract negotiations and contribute to achieving revenue targets.
• Get projects from offshore clients (US/UK) for the development of Mobile Apps (iOS & Android), Website Design & Development on multiple platforms and technologies, Application development etc.
• Marketing of Software Products created by V Group including Mobile apps, and E-Commerce products using social media, blogs, emails, etc.

Demand Generation Marketing:

• Design and execute targeted demand generation campaigns focused on digital accessibility solutions.
• Manage and optimize multi-channel marketing efforts including email campaigns, SEO/SEM, paid media, webinars, and LinkedIn.
• Develop high-impact marketing assets such as case studies, whitepapers, landing pages, and campaign content addressing accessibility challenges.
• Analyse campaign performance, report on lead quality and ROI, and adjust strategies for maximum effectiveness.
• Collaborate with design and product teams to ensure all marketing materials meet accessibility standards and accurately represent our offerings. Required Skills &

Qualifications

• 3-5 years of experience in business development, demand generation, or B2B marketing in the IT/services sector.
• Strong understanding of B2B sales processes, particularly for SaaS or service-based offerings.
• Experience in cold calling, outbound prospecting, and managing lead generation campaigns.
• Familiarity with digital accessibility standards (WCAG, ADA, Section 508) is a strong plus.
• Excellent communication and persuasion skills with the ability to explain technical services to non-technical audiences.
• Self-motivated, target-driven, and able to thrive in a fast-paced, results-oriented environment.
• Experience using CRM tools and outreach platforms (e.g., HubSpot, Salesforce, Salesloft).
• Self-starter with the ability

Nice to Have:

• Familiarity or Prior experience working in the accessibility, compliance, or DEI (Diversity, Equity & Inclusion) domains.
• Knowledge of web development, UX design, or assistive technologies (e.g., screen readers).

Why Join Us?

• Mission-driven company focused on inclusion and innovation.
• Work with cutting-edge accessibility solutions.
• Competitive salary, performance bonuses, and growth opportunities.
• Remote-friendly culture with a collaborative, diverse team.