Application Developer

Project Role : Application Developer
Project Role Description : Design, build and configure applications to meet business process and application requirements.
Must have skills : Adobe Journey Optimizer
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary: * The ideal candidate will have strong hands-on experience in designing, configuring, and optimizing customer journeys, working with event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels. * A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications are optimized for performance and user experience. * This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, especially Real-Time CDP, segments, and schema/XDM constructs, along with a keen eye for journey orchestration best practices. Roles & Responsibilities: * Design and implement multi-step, personalized journeys using Adobe Journey Optimizer * Collaborate with AEP specialists to ensure correct data ingestion, identity stitching, and profile activation * Integrate AJO journeys with channels like Email, Push, SMS, and In-App Messaging using Adobe or third-party connectors * Create and manage journey versions, test logic paths, and perform QA/UAT of journey outcomes * Optimize journeys using performance insights and business KPIs * Work with stakeholders to translate marketing and business goals into Automated journeys * Support integration with Offer Decisioning, where applicable * Maintain journey documentation, technical flowcharts, and user guides * Collaborate with cross-functional teams (analytics, content, development) to ensure end-to-end delivery * Expected to perform independently and become an SME. * Contribute in providing solutions to work related problems. * Engage in continuous learning to stay updated with the latest technologies and best practices. Professional & Technical Skills: * Experience in digital marketing / marketing automation * Strong understanding of AEP schemas, datasets, audiences, and RTCP * Experience working with event-triggered and segment-triggered journeys * Familiarity with Adobe Experience Platform, Customer Journey Analytics (CJA) is a strong plus * Basic understanding of Offer Decisioning, Adobe Campaign Standard is an added advantage * Experience with channel integration (Email/SMS/Push) and testing tools * Strong communication and documentation skills * Experience in agile/scrum projects is preferred * Experience with user interface design and user experience principles. * Ability to troubleshoot and resolve application issues effectively. * Familiarity with integration techniques and APIs. Additional Information: * Adobe AJO certification or AEP Business Practitioner certification * Minimum 2+ years of hands-on experience with Adobe Journey Optimizer (AJO)