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Omnicom Media Group
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Advanced Analytics - Specialist

Advanced Analytics - Specialist

Omnicom Media Group

2 - 5 years

12 - 16 Lacs

bengaluru

Posted:5 days ago| Platform:

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Skills Required

digital pr digital analytics performance analytics analytical adobe marketing cloud power bi media sales excel evaluation analytics requirement gathering stakeholder management performance metrics google analytics data visualization powerpoint communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Marketing Science (data & analytics), We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

Responsibilities

Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions.
Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels.
Be the single point of contact on anything data & analytics related to the project.
QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues.
Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy.
Keep abreast of developments in and answer questions on data visualization and presentation, media/ research/ reporting tools, and systems; educate team on same
Active contribution to project planning and scheduling.
Create and maintain project specific documents such as process / quality / learning documents.
Should be able to drive conversation with team, client and business stake holders

Qualifications

7-10+ years’ experience in communications, digital or performance analytics, with a focus on measurement and impact evaluation.
Deep understanding of PR, media, and digital performance metrics (including reach, engagement, CTRs, sentiment, share of voice, brand health, search interest, sales attribution, etc.).
Experience using media, social media and search analytics tools like Talkwalker, LexisNexis, Keyword.io, GLIMPSE, Clickstream,
Digital analytics implementation and insights experience | Google Analytics or Adobe Marketing Cloud
Experience creating surveys for campaign evaluation an advantage.
High proficiency with Excel, PPT and good working knowledge of data visualization tools like Power BI.
Early adopter and experimenter with AI platforms, fluent at writing prompts and excited about how AI and agentic assistance can optimize how measurement and performance analytics are delivered to clients.
Strong communication and stakeholder management skills, with the ability to turn data into clear insights that drive action and improve results.
Prior experience mentoring or managing team members.
Comfort working in matrixed, cross-functional teams.

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Omnicom Media Group

Advertising, Marketing, Media

New York

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Advanced Analytics - Specialist