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Web Publisher

Web Publisher

IBM

1 - 4 years

4 - 7 Lacs

bengaluru

Posted:None| Platform:

Apply

Skills Required

performance marketing marketing drupal event marketing seo digital marketing css ppc google adwords javascript jquery salesforce online marketing display advertising xml search engine marketing social media marketing google analytics html sem

Work Mode

Work from Office

Job Type

Full Time

Job Description

Web Publishing Associate will support the Web Publishing Team with web page creation and updates.Primary responsibilities are:

Support web manager in creating, editing, publishing, updating and retiring website content working within our web platforms in support of core organizational partners:

Advisor Marketing

Performance Marketing

Event Marketing

Partner Programs

Paid Marketing

Content & PR

Creative & Brand

Utilize modern web best practices in design, SEO, image optimization, site speed and URL redirects.

The team members that Web Publishing Associate will work with on a regular basis include(1) Web Manager on day-to-day web publishing needs (2) Marketing Operations Associates, Regional Marketing Specialists and Regional Marketing Managers for regular updates to advisor team-related content (3) Event Marketing Manager and Event Marketing Specialists for regular updates to prospecting events Job Functions

Timely and accurate web updates and new asset creation for organizational stakeholders.

Understand and use our CMS and other web publishing platforms.

Understand content publishing processes and procedures, as well as organizational goals

Understand our brand guidelines and how to apply them to our web products.

Assist with optimizing website for speed, accessibility and SEO

Update SEO metatags, alt IDs and URLs.

Optimize images and page components for speed.

Follow WCAG AA accessibility standards for web publishing content.

Ideation and organization

Create new web assets from parameters given by organizational stakeholders

Effectively communicate with stakeholders about deadlines and needed resources

Document and implement changes to web publishing processes.

Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Position Requirement / Skills

Drupal proficiency (Acquia Site Studio preferred)

Salesforce knowledge

SEO best practice knowledge

Website UX best practice knowledge

Must be in good compliance standing with all rules, regulations, and policies.

Core Competencies
Skills

Attention to detail

Web design and web publishing

Ability to learn new software programs

High quality standards

Organization and priority management

Strong communicator

Problem solving and deductive reasoning

Teamwork

Work well with a variety of stakeholders

Understand individual role and roles of colleagues

Team player ready to pitch in on a variety of projects each day

Preferred technical and professional experience Acquia Site Studio preferred

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Web Publisher