Web Content Writer

Job Title- Content Writer

Experience - 2-3yrs

Location- Noida Sec 132

Job type- Full-time (Onsite)

Job Summary:

We are looking for a creative and detail-oriented Content Writer to develop compelling content that aligns with our brand identity and marketing goals. The ideal candidate should have hands-on experience in crafting engaging content across various platforms, particularly in the BFSI, SaaS, and advertising domains.

Key Responsibilities:

Develop high-quality, engaging, and brand-aligned content to meet business objectives and audience needs.

Brainstorm and pitch innovative content ideas tailored to target audiences.

Write clear, concise, and persuasive copy for blogs, social media, landing pages, email newsletters, and other marketing materials.

Conduct performance analysis of content to drive optimization and identify trends.

Perform content gap analysis to uncover opportunities and refine content strategy.

Manage and maintain an editorial calendar to ensure timely content delivery.

Stay updated with content marketing trends and apply best practices.

Collaborate with marketing, design, and SEO teams to enhance content quality and effectiveness.

Requirements:

Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or a related field.

Proven experience in content writing within BFSI, SaaS, or advertising industries.

Excellent command over English and Hindi (both written and verbal).

Strong project management and multitasking abilities.

Expertise in crafting blog posts, articles, email campaigns, and landing page copy.

Solid understanding of SEO principles and ability to optimize content for search engines.

Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms.

Proficiency in using content management systems, especially WordPress.

Strong organizational skills with an ability to meet deadlines and manage time efficiently.

Self-motivated and a collaborative team player.

Note- Interested candidates can share CV at monika@gopaisa.in