Video Editor Intern

About BetterWay

BetterWay is an outcome focused, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine. We own the Patient journey end to end, making it transparent and accessible for Urban users, who suffer from a chronic lifestyle disorder.

To fulfill this promise, our gene has two intrinsic values:

1.Patient ownership i.e. owning the patient journey end to end via the diagnosis, panchakarma, medicine, and diet counselling.

2.Platformization i.e. Stitching the digitally native journey of every experience touchpoint which provides the end user transparency, standardization, and measurability.

Scale & Growth Outlook

By the 5th year into its journey, BetterWay would be on its way to treating 5 lakh patients annually. This will be achieved by protocol-driven super specialty among top 4/5 Chronic ailments. Enabled by a world-class, IP-owning care community of nearly 200 clinicians and 300 therapists. In this journey, BetterWay IP Medicines and Supplements will be directly consumed by 10Lakh+ Happy users and families of BetterWay-treated patients. BetterWay will be India's trusted household name & default reference point, for all things related to Ayurvedic medicine, treatment, and supplements

What is needed of you?

As a Video Editing Intern at BetterWay, you will co-create and shape the BetterWay brand’s presence across Social Media platforms, namely Instagram, LinkedIn and YouTube.

The aim is to build a credible, conversation-worthy Brand around natural and holistic wellness for Urban Indians.

We envision the BetterWay social brand to be the default destination for all things Ayurved and healthier living for 20 million Indians who are tied to the new urban living setup.

In essence, as a resident video editing intern, you are not just a contributor but a storyteller, strategist, and brand advocate.

You will be able to channelise your passion for storytelling and your understanding of marketing principles to develop creative concepts that not only educate your target audience but also inspire wellness and holistic living.

Your editing prowess will bring the essence of Ayurveda to life, fostering a deeper connection with our audience and guiding them on their journey to well-being.

Your role will span into the following ownership areas:

Video Content Creation

● Edit raw footage to produce high-quality, visually compelling, short- and long-form video content for digital marketing, social media, website, and promotional purposes.

● Utilise an array of editing techniques, motion graphics, transitions, and high-impact video work to enhance the overall quality and impact of the videos.

● Identify the scope for improvement and then tweak and edit finished content to improve their performance and conversion.

● Ensure video content is optimised for the platforms and digital channels it is created for.

● Ensure consistency in style, tone, and brand identity across all video projects to reinforce the company’s image and values.

What we desire

● Proficiency in video editing software such as Adobe Premiere Pro, Aftereffects, Adobe photoshop or similar programs.

● Those who want to work alongside a team passionate about their mission and gain mentorship from industry experts.

● People who want to contribute to the creation of impactful visual storytelling.

● You will gain hands-on experience, helping you develop your technical skills and creativity. ●Recent graduate in bachelor’s degree in a relevant field

● A first principles problem solver with the ability to work independently and collaboratively in a team environment

What to expect?

● Opportunity to build India’s new modern platform for Ayurveda, build it from scratch, and experience with 2X entrepreneurs behind who have a proven history of building 2 Indian unicorns. ● Become part of the early team of a well-funded startup, attempting to solve healthcare at the Indian scale

● Opportunity to work closely with seasoned founders with a proven history of building unicorns.

● Thrilling and fulfilling learning curve and front-row experience in witnessing the development of a startup from the ground up.

● Mentoring and networking with industry leaders.

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Contact Us

• betterteam@thebetterway.co