Territory Execution Executive

Key Responsibilities-

• To implement and execute marketing strategy for the state – consistent with the share and volume objectives of the business.
• Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing and Sales Team for the entire portfolio of products and brands.
• Creative flair for the best brand activation campaigns to promote new products or boost existing brands’ image.
• To ensure effective utilization of marketing budget and undertake course corrections if required.
• To ensure visibility of all brands and overall prominence in the market.
• Drive campaigns in coordination with the sales team and to ensure targeted scores are achieved.
• Timely training & guidance to 3Ps (3rd Party) regarding executions metrics to ensure execution excellence.
• To develop and manage vendors for signage, merchandising equipment etc.
• Work closely with sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing its effectiveness.
• Timely settlement of bills to avoid any issues in the market.
• Data management and sharing the insights with sales team, Sales head, RMM and RH (Region Head) (mainly Activation Scores)
• Driving Consumer Engagement.
  Internal-

• Marketing and Sales team for planning and execution of promotions
• RMM/State Heads for guidance and approvals
• Zonal SDM for systems/ formats/ SRS

External-

• Vendors & trade partners

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