Sr Product Manager - Creative Technology & Innovation

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes.

That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global

strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

Team overview:

Marketing Capabilities Content Supply Chain Product team

Key Responsibilities

Experiment & Evaluate

• Continuously scout and test emerging technologies across video, image, copy, and content data platforms (e.g., GenAI, creative ops, content automation).
• Conduct structured evaluations of tools based on creative potential, cost efficiency, speed, and compatibility with existing systems.

Build & Prototype

• Develop quick-turn proof-of-values (PoVs) to demonstrate value and viability of tools and techniques.
• Collaborate with creative, brand, engineering, and data teams to co-create experimental outputs.

Scale & Operationalize

• Identify successful pilots and work with cross-functional teams to scale solutions into production environments, tools, or workflows.
• Define success metrics, document learnings, and outline rollout requirements for broader adoption.

Collaborate & Influence

• Act as a technical-creative bridge between creative, tech, and marketing stakeholders.
• Present demos and insights clearly to technical and non-technical audiences.

Stay Ahead of Trends

• Maintain fluency in the fast-evolving GenAI and content innovation landscape (e.g., Runway, ElevenLabs, OpenAI, Descript, Adobe Firefly, VertexAI, Synthesia).
• Develop POVs on where to invest and what to sunset based on value potential.

About you:

• 8+ years in a creative technologist, innovation, or content automation role
• Strong hands-on experience with modern creative tooling (AI, APIs, generative design platforms)
• Experience using generative AI platforms such as Adobe Firefly, VertexAI, Gemini, ChatGPT, ComfyUI, Forest Labs, Flux Kontext
• Strong familiarity with creative tools such as Photoshop, Figma, InDesign, and related design software
• A portfolio or record of building prototypes or PoVs in the content or marketing tech space
• Working knowledge of JavaScript, Python, or no-code platforms for rapid prototyping
• Ability to evaluate technical scalability and cost/benefit for creative tools
• A curious, experimental mindset and strong communication skills
• Direct experience implementing and leveraging industry-leading content solutions such as Adobe Experience Manager, Salesforce Marketing Cloud, or similar best-of-breed products.

Nice to Have

• Experience working in retail, content-heavy organizations, or large marketing/creative teams
• Deep knowledge of the overall MarTech ecosystem, including content management, digital asset management, personalization, and analytics platforms.
• Familiarity with creative operations tools and structured content systems (e.g., CMS, metadata, Airtable)
• Experience integrating GenAI solutions into enterprise content workflows

Useful Links

• Life at Target - https://india.target.com/
• Benefits - https://india.target.com/life-at-target/workplace/benefits
• Culture - https://india.target.com/life-at-target/diversity-and-inclusion