Specialist, Data Analytics

\We are looking for a passionate and energetic Analytics Implementation Engineer to join our Data Analytics (Data Platforms and Infrastructure) department. The candidate will use TealiumiQ tag manager and Google Tag Manager to implement Google Analytics 4 (GA4) and marketing tags for clients, collecting user behavioral data. The role involves both server-side and client-side implementation, validation and auditing, requirement gathering, and managing solution design reference documentation

Responsibilities:

• Work as a specialist, able to understand clients analytics requirements, translate that into executable technical projects, create measurement framework, and implement the analytics tags
• Able to document Solution Design Reference (SDRs), technical specifications documents, tag collection guides, data layer recommendations etc.,
• Implement the analytics tags and marketing pixels using Tealium iQ and GTM (Google Tag Manager)
• Able to work on JavaScript, ES6, jQuery functions, HTML, and CSS to capture required data from the webpage
• Investigate any discrepancy in the GA4 reports and identify the implementation issue and fix it
• Interact with various stakeholders like clients, employees & management. Able to solely manage client
• Able to employ best practices in tagging and able to validate tags
• Must be very organized and able to balance working on multiple projects/tasks and small enhancements.

Skills & Qualifications:

• Overall experience of

  2 to 4 years

  in which he/she should have hands-on analytics implementation(tagging) experience in

  Tealium iQ

  and

  Google Analytics 4

  (GA4)
• Server-side tagging experience using

  Tealium Eventstream

  and consent management experience using any CMP platform
• Google Tag Manager experience is an added advantage
• Bachelors Degree / Master's degree in any discipline
• Excellent verbal and written communication skills.
• Excellent in JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
• Excellent understanding of GA4 platform and understands platform differences between Universal Analytics (UA) and GA4
• Strong Tag Validation & Reports Validation skills. Confident in thorough pre and post publish QA.
• Knows how to pull data from GA4 exploration reports and can understand how to create segments to analyse data based on the client requirements.
• Hands-on experience with the SQL basics, Big Query platform and GCP is an added advantage
• Hands-on experience on any other tag management solutions (TMS) such as Adobe Launch etc., is an added advantage
• Experience in CDPs like Tealium Audience Stream, Blue conic etc., is an added advantage
• Angular js, AJAX experience & front-end development is an added advantage
• Knowledge of digital marketing ecosystem (SEO, Search, Social, Programmatic, Ad Operations etc.) is an added advantage
• Mobile App Analytics Implementation or A/B Test Configuration experience is an added advantage