SEO Content Writer

About the Company

PolicyBazaar.com is India's leading digital insurance marketplace and one of the most valuable insur-tech companies globally. We started our journey in 2008; in 2018 we became just the third Unicorn in India and went public in 2021.

Policybazaar is at heart a data and technology company that has revolutionized the insurance market in India. We deploy cutting edge technology, use advanced data analytics and leverage AI/ML to offer customer centric products, optimised customer journeys, and ensure superior customer experience across the insurance value chain. We have had a major influence on how protection insurance products are bought in the country and are responsible for sourcing a significant portion of the market in Term and Health insurance.

In FY25, we sourced over 23.5K Crores of Premium and have been growing at ~44% CAGR for the last five years. We have 10cr+ registered users and have provided insurance to 2cr+ people. We have an industry leading 93% market share of the online aggregator market.

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Job Responsibilities

• Conduct research to understand the target audience, business insurance product, and industry trends (relevant to B2B industry)
• Create content optimized for search engines by including relevant keywords and phrases, as per the legal and compliance guidelines, with the objective of driving SEO ranking across important keywords.
• Write informative and engaging content that conveys the brand's voice, message, and value proposition.
• Collaborate with design team, technology team, SEO team and other stakeholders to create effective content that aligns with the core KPIs
• Optimize content for on-page SEO factors, such as meta descriptions, title tags, and header tags
• Conduct keyword research to identify high-traffic and low-competition keywords to target in their content, through the use of tools like keyword planner, SEMRush, Ubersuggest, etc.
• Edit and proofread content to ensure it is error-free, concise, and easy to read
• Follow ethical guidelines and legal requirements related to content creation, such as copyright and plagiarism laws
• Continuously update knowledge of the latest trends and best practices in SEO content writing
• Take ownership of the KPIs directly/ indirectly impacted by content quality and quantity.
• Write catchy, engaging marketing copies for digital ads, etc. with the objective of lead generation
• Manage content agencies, proof-read their work and provide them with strategic guidance to curate SEO-optimized content

Required Skillset

• Excellent writing and verbal communication skills
• SEO knowledge
• Creativity and originality
• Research skills through the use of SEO tools
• Attention to detail