SEO & Content Strategist

Eclectique F&B Concepts

• 🍲

  Permata

  – Progressive Nusantara cuisine at the historic Gedung Kuning.
• 🍸

  Cuba Libre

  – Latin nightlife & dining by the river at Clarke Quay.
• 🍢

  Shabestan

  – Persian fine dining with over 20 types of kebabs.
• 🌯

  Pita Tree

  – Healthy Mediterranean wraps & salads.
• 🍛

  Gabbar

  – Modern Indian dining with a twist.
• 🌍

  Eclectique

  – Our umbrella lifestyle group for all things food, beverage, and culture.

digital storytelling

🚀 The Role

SEO & Content Strategist

• Plan, write, and publish

  blogs and content

  across multiple Eclectique brands.
• Optimize content for

  SEO visibility

  and higher rankings.
• Manage blog uploads and updates on

  Wix and Shopify

  .
• Build and execute monthly

  content calendars

  aligned with marketing campaigns.
• Monitor analytics and provide actionable insights to improve performance.

remote role

📝 Core Responsibilities:

• Research, ideate, and write

  blogs and articles

  around food, lifestyle, culture, and dining.
• Implement

  SEO best practices

  : keyword research, metadata, internal linking.
• Publish and manage blogs via

  Wix

  and

  Shopify

  CMS platforms.
• Align content strategy with campaigns, events, promotions, and product launches.
• Repurpose blog content for emails, social media, and digital campaigns.
• Track

  performance metrics

  (traffic, rankings, engagement) and refine strategies.
• Ensure brand voice consistency across

  luxury dining, nightlife, and casual dining

  concepts.

🎯 Detailed Responsibilities:

Content Development

• Create original, engaging blogs that highlight food, heritage, nightlife, and global dining trends.
• Experiment with formats (listicles, guides, chef interviews, storytelling).

SEO Optimization

• Conduct keyword research to guide content direction.
• Optimize meta titles, descriptions, and headers for better search rankings.
• Ensure blogs follow best practices for readability and Google indexing.

Platform Management

• Publish, edit, and maintain blog content on

  Wix

  and

  Shopify

  .
• Ensure pages are mobile-optimized and user-friendly.

Content Strategy & Calendar

• Develop a monthly content plan across all brands.
• Collaborate with the marketing team to sync blogs with promotions and seasonal campaigns.

Analytics & Insights

• Track blog performance using analytics tools.
• Share monthly reports with suggestions for improvement.

✅ Eligibility & Requirements

• Experience:

  1–3 years in content writing, SEO, or digital strategy.

• Portfolio:

  Demonstrated experience in writing and publishing

  blogs

  (portfolio links required).

• Education:

  Degree in Journalism, Communications, English, Marketing, Hospitality, or similar.

• Technical Skills:

• Strong knowledge of

  SEO best practices

  .
• Proficiency in

  Wix & Shopify

  blog/content management.
• Familiarity with Google Analytics, SEMrush, Ahrefs, or similar tools.

• Core Skills:

• Excellent English writing & editing skills.
• Strong storytelling ability with cultural sensitivity.
• Ability to adapt tone across luxury dining, nightlife, and casual lifestyle brands.

• Other Requirements:

• Strong research and organizational skills.
• Ability to work independently and meet deadlines remotely.
• Passion for food, culture, and lifestyle content.

✨ Why Join Us?

• Opportunity to write for

  multiple international brands

  with diverse cultural backgrounds.
• Creative freedom to explore food, travel, culture, and lifestyle content.
• Exposure to both

  luxury fine dining

  and

  youth-driven nightlife brands

  .
• Be part of an

  innovative, growth-focused team

  expanding its digital footprint.