Senior Technical Content Writer

You are a versatile Content Strategist with expertise in research, SEO, storytelling, and persuasive copywriting. Your primary responsibility is to create emotionally engaging, SEO-optimized content and develop brand narratives that resonate with target audiences throughout the buyer's journey. You will need to have experience in IT, SaaS, and enterprise technology, along with proficiency in CMS platforms (WordPress, HubSpot) and documentation tools (Markdown, GitHub). Your role involves conducting in-depth research to extract insights and understand emerging industry trends. You will develop content that aligns with target audience personas and business objectives while analyzing competitor content to identify gaps and opportunities. Additionally, you will perform keyword research and implement SEO best practices to optimize content for search engines, including writing meta descriptions, title tags, and structured data for enhanced visibility. As a Content Strategist, you will create emotionally engaging narratives that make technical concepts accessible and transform complex product features into compelling customer benefits. Developing brand stories that drive engagement and establish thought leadership is also a key aspect of your role. You will be responsible for writing high-converting copy for various platforms and tailoring messaging for different stages of the buyer's journey to ensure alignment with marketing goals. Your versatility and adaptability will be crucial, as you will need to write across multiple formats such as blogs, whitepapers, case studies, eBooks, and technical documentation. It is essential to adjust your tone and style to match the brand voice and specific audience segments. To qualify for this role, you should have at least 5 years of experience in technical content writing, content marketing, or IT-related content creation. A flawless command of the English language with excellent grammar and clarity is required. Strong research and analytical skills are necessary to develop well-informed, insightful content. Expertise in SEO and keyword optimization, including experience with tools like SEMrush, Ahrefs, or Google Analytics, is expected. Proven storytelling ability, persuasive copywriting skills, and experience in IT, SaaS, and enterprise technology are also essential. Proficiency in CMS platforms (WordPress, HubSpot) and documentation tools (Markdown, GitHub) is a must-have for this position.,