Senior Marketing Manager

About Aurassure

Role Overview

Key Responsibilities

• Campaign Execution: Plan, manage, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and more. Channels and tools may include Google Ads (Search/Display), Meta Ads Manager, LinkedIn Ads, programmatic DSPs, and email platforms such as HubSpot, Mailchimp, or ActiveCampaign.
• SEO & Website Management: Improve website performance and organic reach through effective on-page and off-page SEO strategies. Work with Google Analytics (GA4), Google Search Console, Ahrefs/SEMrush, Screaming Frog, Lighthouse, and CMS platforms (WordPress, HubSpot CMS) to drive technical and content SEO improvements.
• Lead Outreach: Develop and manage outbound lead generation through targeted email sequences, LinkedIn outreach, and account-based marketing (ABM) campaigns. Utilize tools such as HubSpot CRM, Salesforce, Outreach.io, SalesLoft, and LinkedIn Sales Navigator to track and scale outreach.
• Webinars & Events: Organize, promote, and manage webinars, virtual panels, and conference sessions to build brand visibility and generate high-quality leads. Experience with webinar platforms like Zoom, Demio, BigMarker, Hopin, or GoToWebinar and event promotion via Eventbrite/LinkedIn is valuable.
• Content & Marketing Collateral: Collaborate with internal and external teams to produce blogs, brochures, product decks, case studies, and videos. Familiarity with CMS workflows (WordPress/HubSpot), content optimization, and design tools such as Figma, Canva, or Adobe Creative Suite is expected.
• Performance Tracking & Reporting: Monitor key marketing metrics, campaign performance, and CRM data to assess ROI and optimize lead quality and conversion rates. Build dashboards and reports using Looker Studio (Google Data Studio), Tableau, Excel/Google Sheets, and analytics tools like Mixpanel or Amplitude.
• Cross-Functional Collaboration: Align marketing strategies with business goals by working closely with sales, product, design, and leadership teams using collaboration tools.
  

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, or a related field.
• 4-5 years of hands-on experience in B2B marketing preferably in the tech, SaaS, or climate/environmental sectors.
• Required technical skills & tools (examples to improve searchability and candidate matching):
• Web & analytics: Google Analytics (GA4), Google Search Console, Hotjar, Mixpanel/Amplitude
• SEO & content tools: Ahrefs, SEMrush, Screaming Frog, Moz, Lighthouse
• Paid & social ads: Google Ads, LinkedIn Ads, Meta Ads Manager, programmatic platforms
• CRM & automation: HubSpot (Marketing & CRM), Salesforce, Outreach.io, SalesLoft, Marketo, Pardot
• Email platforms: Mailchimp, ActiveCampaign, SendGrid
• CMS & content: WordPress, HubSpot CMS, Contentful; content collaboration: Figma, Canva, Adobe Creative Suite. Event & webinar platforms: Zoom, Demio, BigMarker, Hopin, Eventbrite.

• Proven track record of planning and executing successful webinars, outbound campaigns, and lead generation initiatives. Experience with ABM platforms and attribution tools is a plus.
• Excellent written and verbal communication skills. Strong organizational and project management abilities, with the capability to work independently in a fast-paced environment.
• Keywords: B2B SaaS marketing, demand generation, growth marketing, performance marketing, content marketing, ABM, inbound/outbound.
  

• Be part of a mission-driven company that’s working to build smarter, sustainable cities.
• Work on cutting-edge environmental technology solutions that make a real-world impact.
• Opportunity to grow beyond your core responsibilities and contribute to product innovation and strategy.
  

Ready to Make an Impact?