Senior Instructor

Specific Qualifications

ProActive Investor Course

anaging and executing all marketing-related activities,

ProActive Investor Course

Direct Responsibilities

• Oversee the ProActive Investor (PAI) course and PAI XLT Sessions, ensuring smooth execution of content delivery, scheduling, and participant engagement.
• Stay updated with broader markets and sectors. Analyse and monitor performance of recommended stock ideas to the students.
• Generate new stock ideas. Generate regular reports with updates on the stocks.
• Serve as the primary point of contact for any operational issues related to course materials, participant queries, or scheduling conflicts.
• Ensure all educational content is up-to-date, relevant, and aligns with the latest market trends and investment strategies.
• Coordinate with external trainers, guest speakers, or content creators to ensure seamless integration into the educational program.
• Handle any urgent decision-making processes related to course management, content creation, or client escalation in the Heads absence.

Marketing & Lead Generation

• Oversee the creation and execution of lead generation strategies, ensuring a consistent pipeline of qualified leads for the ProActive Investor courses.
• Design and implement social media campaigns to raise awareness, promote courses, and engage with prospective and existing participants.
• Collaborate with marketing teams to ensure brand consistency and an effective messaging strategy across digital platforms (social media, website, email campaigns).
• Monitor and analyze lead generation performance metrics to optimize campaigns and ensure maximum return on investment.

Website & Digital Presence Management:

• Manage and update the course pages on the website, ensuring they are optimized for user experience, SEO, and accurate course information.
• Ensure that any enrollment or registration processes on the website are seamless, user-friendly, and working correctly.
• Continuously work on improving the digital presence of the ProActive Investor courses through content marketing, blog posts, and optimizing for search visibility.

  Reporting & Analytics:

• Maintain tracking and reporting systems for both educational outcomes (course participation, engagement, feedback) and marketing KPIs (lead generation, conversion rates, campaign performance).
• Provide regular performance insights to senior management, identifying opportunities for improvement in both educational content delivery and marketing strategies

• Oversee the creation and execution of lead generation strategies, ensuring a consistent pipeline of qualified leads for the ProActive Investor courses.
• Design and implement social media campaigns to raise awareness, promote courses, and engage with prospective and existing participants.
• Collaborate with marketing teams to ensure brand consistency and an effective messaging strategy across digital platforms (social media, website, email campaigns).
• Monitor and analyze lead generation performance metrics to optimize campaigns and ensure maximum return on investment.

Website & Digital Presence Management:

• Manage and update the course pages on the website, ensuring they are optimized for user experience, SEO, and accurate course information.
• Ensure that any enrollment or registration processes on the website are seamless, user-friendly, and working correctly.
• Continuously work on improving the digital presence of the ProActive Investor courses through content marketing, blog posts, and optimizing for search visibility.

  Reporting & Analytics:

• Maintain tracking and reporting systems for both educational outcomes (course participation, engagement, feedback) and marketing KPIs (lead generation, conversion rates, campaign performance).
• Provide regular performance insights to senior management, identifying opportunities for improvement in both educational content delivery and marketing strategies

Contributing Responsibilities

Cross-functional Collaboration:

• Work closely with

  sales

  ,

  customer support

  , and

  training teams

  to ensure alignment in messaging, course offerings, and overall brand voice.
• Participate in meetings with senior management to contribute insights on course performance, marketing strategies, and market opportunities.

  Content Development & Improvement:

• Contribute to the development and refinement of course materials, presentations, and learning resources.
• Gather and analyze

  student feedback

  and market trends to provide input on potential improvements to course content or structure.
• Assist in the design and creation of

  new training modules

  or supplementary materials that enhance the learning experience.

Market Research & Competitor Analysis:

• Conduct

  market research

  to understand the competitive landscape of investment education, identifying trends, gaps, and opportunities.
• Monitor competitors offerings and ensure Mirae Asset Sharekhan Educations courses remain competitive in terms of value, content quality, and marketing appeal.

  Customer Engagement & Support:

• Contribute to enhancing the

  student experience

  by addressing customer feedback, resolving concerns, and ensuring participants have the support they need throughout their learning journey.
• Participate in the creation of

  student success stories

  , testimonials, or case studies that can be utilized for marketing and promotional purposes.

  Event & Webinar Coordination:

• Assist in the planning and execution of

  live events, webinars, or special sessions

  related to the ProActive Investor course.
• Ensure events run smoothly, including technical support, speaker coordination, participant engagement, and post-event follow-up

Course Management & Education Delivery:

• Knowledge of Learning Principles:

  Ability to apply adult education theories and practices to optimize the learning experience for course participants.

• Learning Management System (LMS) Proficiency:

  Expertise in using platforms to manage, track, and report on course enrollment, progress, and feedback.

• Content Development & Instructional Design:

  Experience in creating, structuring, and refining educational content for investment courses, including understanding of financial markets and investment strategies

Specific Qualifications

• CFA or MBA preferred

• NISM certification for Research Analyst

Certification of Advanced Digital Marketing (added advantage)