Senior Content Writer

As a Senior Content Writer at HG Insights, you will play a crucial role in developing compelling and high-quality content that showcases our market intelligence solutions and expertise to B2B technology buyers and marketing professionals. Your responsibilities will include producing diverse content types across various stages of the buyer journey, researching industry trends to develop thought leadership content, and collaborating with cross-functional teams to deliver targeted messaging. Your ability to translate complex technology concepts into engaging narratives and maintain a consistent brand voice will be key in driving the success of our content strategy. **Key Responsibilities:** - Produce diverse content types such as website copy, blog posts, whitepapers, case studies, email campaigns, and sales collateral. - Research industry trends and develop thought leadership content to position HG Insights as an authority in revenue growth intelligence. - Collaborate with product marketing, demand generation, and sales teams to understand audience needs and create data-driven content. - Maintain brand voice consistency across all content channels and adapt tone for different audience segments. - Edit and proofread content to ensure accuracy, clarity, and adherence to style guidelines. - Manage content calendar, meet production deadlines for multiple projects, and optimize content consumption performance through tracking. **Qualifications Required:** - 5+ years of B2B content writing experience, preferably in technology, SaaS, or data analytics sectors. - Exceptional writing and editing skills with a versatile portfolio across different content formats. - Strong understanding of B2B marketing principles and content strategy. - Ability to communicate complex technological concepts to various audience levels effectively. - Experience with SEO best practices and data-driven content creation. - Bachelor's degree in Marketing, Communications, Journalism, English, or a relevant field. - Excellent project management skills, attention to detail, and strong communication skills.,