Senior Content Writer

Job Overview: Responsible for creating written content for various platforms such as websites, blogs, social media, marketing materials, and more. This role involves researching, writing compelling articles, and ensuring content is engaging, informative, and aligned with the company’s goals and brand voice.

Key Responsibilities:

• Research and Topic Development:
• Conduct thorough research on industry-related topics to generate new content ideas.
• Stay updated on industry trends and news to ensure content relevance.
• Content Creation:
• Write clear, persuasive, and original content for blogs, websites, articles, and social media.
• Develop engaging headlines, blog posts, and articles that resonate with target audiences.
• Create content in various formats, including web pages, white papers, newsletters, and product descriptions.
• SEO Optimization:
• Implement SEO best practices to optimize content for search engines and improve visibility.
• Use keywords and phrases strategically while ensuring content remains readable and engaging.
• Monitor SEO performance and make adjustments to improve rankings and traffic.
• Editing and Proofreading:
• Review and edit content for grammar, punctuation, and style consistency.
• Ensure all content meets company standards and brand voice.
• Collaboration:
• Work closely with marketing teams to create content that supports campaigns and promotions.
• Collaborate with designers and other team members to produce multimedia content (e.g., infographics, videos).
• Content Strategy:
• Contribute to content planning and strategy development.
• Ensure consistency in style, tone, and voice across all platforms.
• Performance Analysis:
• Use analytics tools to assess content performance and adjust strategies accordingly.
• Track metrics such as web traffic, engagement, and conversion rates to measure content effectiveness.

Skills and Qualifications:

• Proven experience as a Content Writer, Copywriter, or similar role.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO and web traffic metrics.
• Ability to write in different tones and styles based on audience and platform.
• Good research skills with the ability to quickly learn about new industries and topics.
• Attention to detail and ability to meet deadlines.
• Bachelor's degree in English, Journalism, Communications, or a related field (preferred).

Additional Skills (Optional):

• Experience with social media content and strategy.
• Understanding of branding and marketing principles.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹22,000.00 per month

Work Location: In person