Search Engine Optimization Specialist

Role: SEO Expert(Search Engine Optimization Expert/Specialist)

Experience : 5+ Years (Please do not apply if you lack in experience)

Location : India (Remote) Support (Canada)

Shift Timings : 7 PM to 3 AM IST

Responsibilities:

• Develop, implement, and manage our SEO strategy, working closely with the marketing team to align SEO with overall marketing goals.
• Conduct keyword research and analysis to identify growth opportunities and optimize content.
• Monitor and analyze SEO performance metrics using Google Analytics, SEMrush, or similar tools, and report on insights to drive improvements.
• Collaborate with content creators to ensure SEO best practices are integrated within all digital content.
• Stay updated with the latest industry techniques for SEO and content marketing.
• Manage link-building strategies and partnership opportunities to enhance domain authority.
• Troubleshoot and optimize SEO problems related to website architecture, content, linking, and other factors.
• Advise on changes and best practices for website content, linking, and other factors to improve SEO positions for target keywords.

Qualifications:

• Good to have Bachelor's degree in Marketing, Information Technology, or relevant field.
• Minimum of 5 years of experience as an SEO Expert or in a similar role, with a demonstrated track record of successful SEO strategy and implementation.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics tools (e.g., Google Analytics).
• Excellent communication and teamwork skills, with the ability to work effectively in a collaborative environment.
• Good to have understanding of Google Ads, Google Tag Manager, G4 analytics
• Ability to think creatively, strategically, and identify and resolve problems.
• Excellent analytical, organizational, and time management skills.