Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialist

Job Title: Search Engine Optimization (SEO) Specialist

Location:

Company Overview:

Job Summary:

We are seeking a skilled and data-driven SEO Specialist to join our marketing team and help boost our online presence across search engines. The ideal candidate will have at least 3 years of hands-on SEO experience, preferably in the manufacturing or industrial sector. You will be responsible for developing, implementing, and optimizing SEO strategies to increase organic visibility, traffic, and lead generation for our products and services.

Key Responsibilities:

• Conduct keyword research and competitor analysis to identify SEO opportunities.
• Develop and execute on-page and off-page SEO strategies aligned with business goals.
• Optimize website content, metadata, internal linking, and site structure for better search engine rankings.
• Collaborate with content creators to develop SEO-friendly blogs, articles, product pages, and other content.
• Perform regular SEO audits and implement recommendations to improve site performance.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Track keyword rankings and provide regular performance reports and insights.
• Stay current with search engine trends, algorithm updates, and best practices.
• Work with web developers to ensure SEO best practices are properly implemented on newly developed code.
• Build and maintain high-quality backlinks through ethical link-building strategies.
• Assist in local SEO efforts, including optimizing Google Business Profile listings.

Requirements:

• Bachelor’s degree in marketing, Communications, IT, or a related field.
• Minimum 3 years of proven SEO experience, preferably in the

  manufacturing or industrial sector

  .
• Solid understanding of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs, Screaming Frog, etc.).
• Proficiency in HTML, CSS, and website administration is a plus.
• Strong analytical, problem-solving, and communication skills.
• Experience working with CMS platforms (WordPress, Joomla, or custom CMS).
• Familiarity with B2B marketing strategies and lead generation techniques.
• Ability to work independently and as part of a cross-functional team.

Preferred Qualifications:

• Experience in technical SEO and site architecture optimization.
• Knowledge of international SEO or multi-language site optimization.
• Understanding of manufacturing processes, industrial products, and customer personas.
• Familiarity with paid search or broader digital marketing strategies is a plus.

Benefits:

• Competitive salary and performance-based incentives
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities
• Collaborative and growth-oriented work environment

• Interested candidate can drop their resumes on kiran.phalke@raj-india.com