Search Engine Optimization Manager

As a Digital Marketing Manager at SheWork.in, a leading diversity platform empowering women in the workforce, you will leverage your 10+ years of expertise in SEO, Performance Management, and 360-degree marketing to drive transformative initiatives. This role is a unique combination of online and offline strategies, brand management, and social media leadership, making it ideal for a seasoned professional with a deep understanding of the hiring and recruitment space. Your key responsibilities will include developing and executing integrated marketing campaigns across diverse channels, aligning marketing initiatives with organizational goals to maximize ROI, and leading advanced SEO strategies to improve website rankings and organic traffic. You will also be responsible for building and maintaining SheWork.in's brand identity, creating impactful branding strategies, and strategizing and managing content for all social media channels to drive engagement and growth. Moreover, you will craft marketing strategies that align with hiring and recruitment trends, partner with internal teams to create campaigns tailored to the recruitment industry, and organize and execute events, partnerships, and workshops to amplify brand visibility. To excel in this role, you should have 10+ years of experience in digital marketing, a deep understanding of online and offline marketing approaches, and familiarity with the hiring and recruitment industry. Proficiency in tools such as Google Analytics, SEMrush, and marketing automation platforms is essential, along with strong leadership, communication, and data-driven decision-making skills. Your ability to drive growth and create lasting brand impact will be crucial in shaping the future of hiring and workforce diversity. At SheWork.in, you will have the opportunity to lead transformative initiatives at the forefront of diversity and inclusion in a collaborative, innovative, and inclusive work environment. If you are ready to make a real impact and drive SheWork.in's marketing journey forward, we are excited to hear from you!,