Search Engine Optimization Executive

Company Description

Ajay’s Café, established in 2014, is India’s fastest-growing vegetarian café chain with over 200 outlets across 50+ cities, primarily in Gujarat and recently in Rajasthan. Renowned for its signature Cold Coffee and diverse fast-food menu, we have served millions of customers with the goal of delivering delicious, accessible food. Led by founders Ajay and Jaideep Solanki, Ajay’s Café is committed to creating warm experiences and fostering entrepreneurship across India. Our mission is to spread the #HappyWaliFeeling, bringing joy through great taste and exceptional service.

Key Responsibilities

SEO Strategy Execution

• Execute SEO strategies including local SEO aligned with brand and business goals.
• Conduct keyword research to identify opportunities for ranking improvements.
• Optimize website structure, landing pages, and content for better search performance.

On-Page & Off-Page Optimization

• Implement on-page SEO best practices including meta tags, header optimization, internal linking, and schema markup.
• Manage backlinking strategies, outreach campaigns, and partnerships to enhance domain authority.

Technical SEO

• Conduct site audits regularly to identify and fix crawl errors, indexation issues, and page speed performance.
• Work closely with web development teams to ensure technical SEO implementation.

Content & Collaboration

• Collaborate with the content and social media teams to align SEO keywords with blogs, campaigns, and new product launches.
• Provide SEO guidelines for content creators to ensure keyword integration and search-friendly formatting.

Analytics & Reporting

• Track and analyze SEO KPIs such as organic traffic, keyword rankings, bounce rate, and conversions.
• Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for insights.
• Prepare weekly/monthly reports to measure ROI and performance improvements.

Trendspotting & Innovation

• Stay updated with Google algorithm updates, SEO & GEO trends, and new tools.
• Experiment with voice search, local SEO, and AI-driven optimization techniques.

Key Skills

• Strong knowledge of SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Expertise in on-page, off-page, and technical SEO.
• Basic understanding of HTML, CSS, and JavaScript.
• Analytical mindset with the ability to interpret data and recommend improvements.
• Excellent communication and collaboration skills.

Strong time management and multitasking abilities.