Sas Developer

Job Summary

SAS Customer Intelligence 360 (CI 360) Campaign Manager & Integration Specialist

Key Responsibilities

• Design, build, and manage

  multichannel marketing campaigns

  (email, web, mobile, social) using

  SAS CI 360

  .
• Develop and automate

  marketing workflows

  to improve efficiency and ensure timely campaign execution.
• Lead and implement

  integration between SAS CI 360 and Salesforce CRM

  for seamless synchronization of customer data and activities.
• Manage end-to-end

  migration projects from Adobe Campaign to SAS CI 360

  , including data mapping, validation, testing, and deployment.
• Collaborate with

  marketing, IT, and data teams

  to gather requirements and translate business needs into SAS CI 360 solutions.
• Leverage

  segmentation, audience profiling, and AI-powered insights

  in SAS CI 360 to deliver personalized customer journeys.
• Troubleshoot campaign execution and

  resolve integration or platform issues

  promptly.
• Create

  documentation, training guides, and knowledge-transfer materials

  to support adoption and user enablement.
• Monitor, analyze, and report on

  campaign performance, ROI, and marketing effectiveness

  .
• Stay informed on

  SAS CI 360 enhancements, marketing automation trends, and best practices

  to drive continuous improvement.

Required Qualifications

• Bachelors or Masters degree in

  Computer Science, Information Technology, Marketing Technology, or related field

  .

• 5+ years of experience

  in marketing campaign management with strong expertise in

  SAS Customer Intelligence 360

  .
• Proven hands-on experience integrating SAS CI 360 with

  Salesforce CRM

  .
• Strong background in

  migration projects

  from Adobe Campaign (or similar platforms) to SAS CI 360.
• Expertise in

  customer journey orchestration, multichannel campaign execution, and marketing automation

  .
• Proficiency in

  workflow building, audience segmentation, and marketing resource management

  .
• Familiarity with

  SAS programming or scripting

  for advanced campaign customization (preferred).
• Excellent

  problem-solving skills, attention to detail, and cross-team collaboration

  abilities.
• Strong

  communication and documentation

  skills, adaptable to both technical and business audiences.

Preferred Skills

• SAS certification or relevant technical training.
  
• Experience with

  data privacy, compliance, and real-time marketing analytics

  .
• Exposure to other

  CRM or Marketing Cloud platforms

  .
• Knowledge of

  Agile methodologies

  and project management best practices.