Salesforce Developer - Marketing Cloud

Job Title: Salesforce Developer ( Marketing Cloud )

Location: All locations (Chennai, Mumbai, Pune, Hyderabad, Bangalore)

Experience Level: 3 - 5 Years

Design and implement multi-channel automation journeys using Marketing Cloud Next (Growth/Advanced).

• Build and manage audience segments leveraging Data Cloud and stream-based integrations.
• Develop advanced personalization using Einstein AI and Next-Gen Content Builder capabilities.
• Collaborate with CRM, analytics, and product teams to align data architecture and marketing use cases.
• Configure data ingestion, harmonization, and activation within Data Cloud for precise targeting.
• Ensure compliance, data governance, and privacy best practices.
• Monitor performance and optimize campaigns for conversion, automation efficiency, and deliverability.

Required Skills & Qualifications

• 3+ years of experience in Salesforce Marketing Cloud Engagement, with exposure to Marketing Cloud Next (Growth or Advanced).
• Strong understanding of Data Cloud objects, identity resolution, and activation flows.
• Proficiency in building journey automations, no-code triggers, and event-based personalization.
• Experience integrating Marketing Cloud Next with Salesforce Health Cloud and Data cloud.
• Experience in debugging and optimizing automation performance.
• Passion for marketing technologies, data-driven storytelling, and automation innovation.
• Excellent communication and problem-solving skills.
• Ability to work cross-functionally and translate business requirements into scalable technical solutions.
• Salesforce Certifications:
• Marketing Cloud Consultant or Administrator
• Data Cloud Consultant (is a plus)

Kindly Share your updates resume to Tushar.Bhave@mastek.com .

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