Sales Operations & Marketing Specialist

Sales Operations & Marketing Specialist

About the Role

Sales Operations & Marketing Specialist

This individual will serve as the bridge between sales, marketing, and operations-supporting marketing campaigns, optimizing Salesforce Sales Engagement and Pardot, and assisting with process improvements that help the sales team operate more efficiently.

Key Responsibilities

• Sales Enablement:

  Partner with sales leadership to execute marketing-driven sales campaigns, track performance, and provide the team with the tools and content needed to be successful.

• Salesforce Operations:

  Manage and optimize Salesforce Sales Engagement and Pardot to support lead generation, prospect nurturing, campaign automation, and pipeline growth.

• Email Campaigns:

  Build, launch, and track multi-touch email campaigns in Pardot and Salesforce, ensuring proper segmentation, lead scoring, and A/B testing for maximum impact.

• Prospect Intelligence:

  Leverage ZoomInfo and other prospecting tools to enrich Salesforce data, improve lead quality, and support targeted campaign execution.

• Campaign Support:

  Collaborate with marketing to implement nurture flows, landing pages, and reporting dashboards that align with pipeline objectives.

• Process & Administration:

  Assist the sales team with CRM hygiene, reporting, and administrative tasks to ensure consistency and efficiency in sales processes.

• Cross-Functional Collaboration:

  Work closely with sales, marketing, and operations teams to align campaigns with sales goals and ensure timely execution.

• Data-Driven Insights:

  Provide reporting and analysis on campaign effectiveness, lead quality, and conversion metrics to guide strategy and resource allocation.

Qualifications

• 3-6 years of experience

  in sales operations, marketing operations, or a similar role supporting sales teams.
• Graduated with a B.Tech in Computer Science.
• Hands-on experience with

  Salesforce, Pardot (Marketing Cloud Account Engagement), and ZoomInfo

  .
• Strong understanding of

  email campaign execution

  (segmentation, personalization, nurture flows, and reporting).
• Solid grasp of sales and marketing campaign workflows, including lead management, scoring, and attribution.
• Technical aptitude to troubleshoot tools and processes, with the flexibility to also support administrative tasks.
• Excellent communication skills to work effectively with sales reps, marketing stakeholders, and executives.
• Detail-oriented, organized, and able to manage multiple priorities simultaneously.
• Experience with campaign analytics and reporting tools is a plus.

What Were Looking For

technical and collaborative