Research Analyst

About the role:

The role's primary focus will be market research and lead generation-driven. Day-to-day, youll be conducting comprehensive market research to identify key industries and verticals with high growth potential in our target regions, and use the information, coupled with intent data, to generate prospecting lists for the outbounding team. You’ll also help guide the prospecting strategies used by providing your feedback on the target audience profiles, buyer personas, and ideal customer criteria. Besides conducting comprehensive searches across various sources to identify potential prospects, you also work with the marketing and partner success team for research-led initiatives, supporting the wider business.

Role and Responsibilities:

• Market Research: Comprehensive market research and analysis for everything from prospecting and market trends to competitor analysis and customer behaviour.
• Lead generation: Develop and execute on lead generation strategies that align with the company's goals and target markets.
• Target Account Identification: Utilise various data sources, industry reports, and market intelligence tools to identify and curate a comprehensive list of high-value target accounts for the outbound team.
• Lead qualification: Implement lead qualification processes to ensure the accuracy, validity and reliability of research data and methodologies.
• Data Analysis: Analyse and evaluate prospect and account data, including firmographics, demographic and technographic data. Use data-driven insights to prioritise and segment target accounts for outreach. 
• CRM & Data Platforms Management: Maintain accurate and up-to-date records of target account lists in our CRM system (Hubspot and Apollo). Regularly update and refine the lists based on evolving market dynamics and feedback. 

Required Skills:

• Expertise in lead generation and qualification processes.
• 3 years of B2B (contact & company global search) Lead generation experience.
• Proficiency in data analysis and using prospecting tools, including LinkedIn Sales Navigator, Apollo, Lusha, ZoomInfo, etc
• Strong communication skills to collaborate with cross-functional teams and interpret data.
• An analytical mindset with the ability to make data-driven decisions and optimise lead generation strategies accordingly.
• Good understanding of various lead generation channels and tactics, including email marketing, social media, SEO, content marketing, and paid advertising.
• Strong project management and organisational skills to handle multiple lead generation campaigns simultaneously.
• Highly desirable: Experience using AI Prompts or Prompt Engineering

Requirements:

• Educational Background: Bachelor's degree in Business, Marketing, Economics, or a related field. A background in market research, data analytics, or business intelligence is advantageous. 
• Market Research Expertise: Proven experience (2-3 years) in conducting secondary research and identifying target accounts in B2B environments.
• Analytical Skills: Strong analytical and problem-solving abilities, with a keen eye for detail. Proficiency in using data analysis tools and techniques to derive actionable insights. 
• Time management: Strong time management and organisational skills to handle multiple projects (simultaneously) and deadlines effectively. 
• Sales Acumen: Understanding of sales processes and customer acquisition strategies. 
• Communication Skills: Excellent written and verbal communication skills. Capable of presenting research findings and target account lists in a clear and concise manner. 
• Collaboration: Ability to work independently but also to collaborate effectively with cross-functional teams. 
• Adaptability: Strong ability to thrive in a dynamic, fast-paced environment and adapt to evolving market conditions. 
• Strong Work Ethic and Positive Attitude: Demonstrates unwavering work ethic, a can-do attitude, and a positive approach to challenges. Displays a commitment to excellence and takes ownership of responsibilities.

If you are ready to make an impact, apply now and let's shape the future of sales together!