Public Relations Executive

Role Overview

The Public Relations Officer (PRO) will be responsible for managing the public image, branding, and stakeholder communication of Solidus Techno Power. The role requires strong networking, media relations, and communication skills, with a deep understanding of the solar and renewable energy industry.

Key Responsibilities

1. Corporate Communication & Branding

• Develop and implement PR strategies to promote the companys solar EPC projects and services.
• Prepare press releases, case studies, newsletters, and other promotional materials.
• Ensure consistent branding across digital and offline platforms.

2. Media & Stakeholder Relations

• Build and maintain relationships with media houses, industry associations, and government bodies.
• Coordinate interviews, press conferences, and media coverage for company achievements and project launches.
• Manage crisis communication and safeguard the company’s reputation.

3. Business Support & Market Positioning

• Support business development teams with presentations, client communication, and corporate profiling.
• Promote company’s participation in solar exhibitions, trade fairs, and industry forums.
• Monitor industry trends, competitor activities, and market news relevant to solar energy.

4. Internal Communication

• Strengthen employee engagement through internal newsletters, campaigns, and announcements.
• Communicate organizational goals, achievements, and policies effectively to employees.

Key Skills & Competencies

• Strong written and verbal communication.
• Proven networking and relationship-building ability.
• Knowledge of solar power sector, renewable energy policies, and EPC business model.
• Media relations and event management experience.
• Ability to handle crisis communication.
• Proficiency in MS Office, content creation, and digital media handling.

Qualifications & Experience

• Bachelor’s/Master’s degree in Mass Communication, Public Relations, Journalism, Marketing, or related field.
• 1-6 years of proven experience in PR/Corporate Communication, preferably in the

  solar / renewable energy sector

  .
• Exposure to EPC companies or energy projects will be an added advantage.