Programmatic Campaign Manager

Digital Marketing

• Mandate Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Engineering, or a related field.
• 4-9 years of hands-on experience in programmatic media buying and campaign management across major DSPs (DV360, The Trade Desk-Preferred).
• Proven track record of managing and developing teams responsible for campaign delivery, quality assurance, and client satisfaction.
• Deep understanding of digital marketing fundamentals, including audience targeting, bidding strategies, pacing, and multi-channel programmatic campaigns (display, video, mobile).
• Strong analytical skills with the ability to interpret campaign data, optimize performance, and deliver detailed reports.
• Excellent stakeholder communication skills with experience collaborating across teams and supporting client-facing activities.

• Good to Know Qualifications

• Experience working closely with client-facing teams, managing multiple accounts in fast-paced agency or trading desk environments.
• Strong familiarity with third-party verification and analytics tools such as MOAT, DoubleVerify, and their integration with programmatic platforms.
• In-depth understanding of programmatic trading models including PMP, preferred deals, and programmatic guaranteed.
• Hands-on experience managing campaigns across objectives such as app installs, branding, and performance marketing.
• Excellent communication skills to simplify complex programmatic concepts for client presentations and internal stakeholders.
• Knowledge of emerging programmatic technologies such as AI-driven bidding and audience data management platforms (DMPs).

Roles and Responsibilites:

• Oversee campaign QA processes, troubleshoot issues, and ensure error-free trafficking, pacing, and reporting across campaigns.
• Own client relationships for assigned accounts, participate in weekly client meetings, and communicate campaign insights, optimizations, and performance updates.
• Develop and implement platform strategies, driving campaign performance improvements by analyzing data trends and recommending actionable optimizations.
• Coordinate seamlessly with onshore and regional teams, third-party vendors, and agency stakeholders to ensure smooth campaign delivery and alignment with business objectives.
• Ensure accurate management of campaign documentation, insertion orders, creatives, billing, and reconciliation activities.
• Enforce best practices across programmatic buying platforms, focusing on consistency, efficiency, and adoption of latest platform features and updates.
• Serve as an escalation point for campaign or client issues, resolving challenges effectively to maintain campaign success.
• Build and maintain strong relationships with regional teams and external partners to share knowledge, coordinate strategies, and enhance campaign delivery.
• Drive career development initiatives within the team, delivering timely feedback, capacity planning, and resource management.
• Stay updated on industry trends, platform changes, and emerging programmatic technologies to continuously improve team capabilities and campaign effectiveness.

Shift details and location:

• Day shift: 11:30 AM -8:30 PM
• Night shift: 6:30 PM -3:30 AM (2 hours, as per client request)

Its good to have:

• 60% & above in any two of the following and 55% & above in the third
• Secondary, Higher Secondary (or it s equivalent) and Graduation level (aggregate)
• Strong Communication & interpersonal Skills.